Digital Marketing Manager

Job description
Job Title - Digital Marketing Manager



Location - Fully office based in Glasgow City Centre



Hours - FT, 40 hours per week



Optical Express is the UK’s only complete eye care provider, and Europe’s leading private provider of laser eye surgery and premium intraocular lens and cataract surgery. Each week Optical Express Surgeons undertake more laser eye surgery and private intraocular lens procedures collectively than any other providers.



For over 34 years, millions of patients have trusted Optical Express with their eye care. Operating clinics across the UK, Ireland, and mainland Europe, Optical Express, supported by an esteemed International Medical Advisory Board, is a thought leader in the global optometry and refractive surgery industry.



We have an exciting opportunity for a Digital Marketing Manager to join our marketing department. The Digital Marketing Manager will be taking on a prominent role in every aspect of direct response, to ensure that our acquisition campaigns are managed effectively across all channels to meet strategic and business goals.



You will be creative, motivated and flexible and ideally possess experience of working in a fast paced commercial environment.



As Digital Marketing Manger you will be responsible for the following tasks:

Management of the digital marketing team
Manage Google Ad campaigns
Manage Meta Ad campaigns
Manage our online reputation across all platforms
Manage eCRM activity
Manage relationships with third-party suppliers


Minimum Requirements

Experience managing a high performing digital marketing team
Experience managing large budget digital campaigns
Experience managing Google Ads
Experience managing Meta/Facebook/Instagram Ads
Prior experience in building successful email and SMS campaigns
Working knowledge of HTML and CSS
Ability to work in a fast-paced environment and prioritise workflow effectively
Ability to forge strong relationships in a commercial environment
Excellent attention to detail
Curiosity and drive to understand consumer behaviour
Communication and influencing skills
Highly motivated, personable with a friendly attitude


What’s in it for you?

Competitive salary
Free or discounted optical products/procedures
Career progression
Modern working environment with superb technology support


Please apply now by uploading your CV.



This is a fantastic opportunity to join a global organisation where you will have the opportunity to grow and develop within a professional working environment. Read more