Verified Job
Work from home
Digital Marketing Lead
Work from home
#56743
Remote / WFH
DianApps Technologies
Job Description
Job description
About the Role
As our Digital Marketing Lead, you'll take full ownership of digital marketing — from technical SEO and paid media to lead generation and marketing automation — driving qualified pipeline and brand authority in the B2B IT services space.
Key Responsibilities
• Lead Generation: Design and execute multi-channel lead generation strategies — inbound and outbound — to drive a consistent flow of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) aligned with revenue goals
• Leadership & Team Management: Lead, mentor, and scale the digital marketing team; define KPIs, manage performance, and foster a culture of ownership and innovation
• B2B IT Services Marketing: Build targeted campaigns for B2B IT audiences — CIOs, IT managers, and enterprise decision-makers — across the full buyer journey
• Technical SEO: Conduct technical SEO audits covering Core Web Vitals, crawlability, indexation, schema markup, site speed, canonicalization, and mobile optimization
• Local SEO: Manage Google Business Profile, local citations, NAP consistency, and location-based keyword strategies to boost regional visibility and local lead flow
• SEO Tools — SEMrush & Ahrefs: Drive keyword research, backlink audits, competitor analysis, rank tracking, and content gap identification
• Google Search Console: Monitor search performance, resolve crawl and indexation issues, manage sitemaps, and optimize for impressions and CTR
• GA4: Configure GA4 properties, set up events and conversions, build custom funnels, and generate insights that guide strategy and budget decisions
• SEM Campaigns: Run Google Ads campaigns targeting high-intent B2B keywords — optimize for Quality Score, CPL, and lead volume
• LinkedIn Ads: Own LinkedIn Campaign Manager — execute Sponsored Content, Lead Gen Forms, InMail, and ABM campaigns to engage decision-makers and fill the pipeline
• Paid Ads — Google & Meta: Plan and optimize paid campaigns focused on B2B lead quality, retargeting, and cost-efficient conversions
• Social Media Marketing: Build brand authority and thought leadership on LinkedIn and other B2B-relevant platforms
• Email Marketing: Execute targeted email campaigns and lead nurture sequences mapped to each stage of the B2B funnel
• Marketing Automation: Use HubSpot, Marketo, or Zoho to automate lead capture, scoring, nurturing, and CRM handoff to sales
• Analytics & Reporting: Own performance reporting — track MQLs, SQLs, CAC, pipeline contribution, and campaign ROI; present insights to leadership regularly
• Budget Management: Plan and optimize digital marketing budget across all channels for maximum lead generation efficiency
About the Role
As our Digital Marketing Lead, you'll take full ownership of digital marketing — from technical SEO and paid media to lead generation and marketing automation — driving qualified pipeline and brand authority in the B2B IT services space.
Key Responsibilities
• Lead Generation: Design and execute multi-channel lead generation strategies — inbound and outbound — to drive a consistent flow of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) aligned with revenue goals
• Leadership & Team Management: Lead, mentor, and scale the digital marketing team; define KPIs, manage performance, and foster a culture of ownership and innovation
• B2B IT Services Marketing: Build targeted campaigns for B2B IT audiences — CIOs, IT managers, and enterprise decision-makers — across the full buyer journey
• Technical SEO: Conduct technical SEO audits covering Core Web Vitals, crawlability, indexation, schema markup, site speed, canonicalization, and mobile optimization
• Local SEO: Manage Google Business Profile, local citations, NAP consistency, and location-based keyword strategies to boost regional visibility and local lead flow
• SEO Tools — SEMrush & Ahrefs: Drive keyword research, backlink audits, competitor analysis, rank tracking, and content gap identification
• Google Search Console: Monitor search performance, resolve crawl and indexation issues, manage sitemaps, and optimize for impressions and CTR
• GA4: Configure GA4 properties, set up events and conversions, build custom funnels, and generate insights that guide strategy and budget decisions
• SEM Campaigns: Run Google Ads campaigns targeting high-intent B2B keywords — optimize for Quality Score, CPL, and lead volume
• LinkedIn Ads: Own LinkedIn Campaign Manager — execute Sponsored Content, Lead Gen Forms, InMail, and ABM campaigns to engage decision-makers and fill the pipeline
• Paid Ads — Google & Meta: Plan and optimize paid campaigns focused on B2B lead quality, retargeting, and cost-efficient conversions
• Social Media Marketing: Build brand authority and thought leadership on LinkedIn and other B2B-relevant platforms
• Email Marketing: Execute targeted email campaigns and lead nurture sequences mapped to each stage of the B2B funnel
• Marketing Automation: Use HubSpot, Marketo, or Zoho to automate lead capture, scoring, nurturing, and CRM handoff to sales
• Analytics & Reporting: Own performance reporting — track MQLs, SQLs, CAC, pipeline contribution, and campaign ROI; present insights to leadership regularly
• Budget Management: Plan and optimize digital marketing budget across all channels for maximum lead generation efficiency
