Digital Marketing & E-commerce Executive (International Textile Business)

About Panthaora

Panthaora is a Jaipur-based garment manufacturer specializing in women's ethnic wear, kurtis, dresses, men's shirts, T-shirts, custom apparel, fabric printing, and private-label manufacturing.

We are expanding our international business and are looking for a Digital Marketing & E-commerce Executive to strengthen our online presence and generate business opportunities globally.

Job Summary

The Digital Marketing & E-commerce Executive will be responsible for managing the company's online presence, e-commerce platforms, product catalogues, digital marketing campaigns, website updates, and marketplace operations to support international business growth.

Key Responsibilities -
• E-commerce & Marketplace Management
• Create and manage product listings on B2B and B2C marketplaces.
• Maintain product catalogues, pricing, descriptions, and images.
• Regularly update and optimize listings.
• Monitor inquiries received from marketplaces.
• Coordinate with the sales team for buyer responses.

Platforms (Experience in any is preferred)
• Alibaba
• Fibre2Fashion
• IndiaMART
• TradeIndia
• Etsy
• Amazon (Global)
• Shopify (Preferred)

Website Management
• Update products, images, banners, and content.
• Coordinate with developers for website improvements.
• Upload blogs and landing pages.
• Ensure website content remains updated.

Digital Marketing
• Manage Google Ads campaigns.
• Manage Meta (Facebook & Instagram) campaigns.
• Basic LinkedIn marketing.
• Email marketing campaigns.
• Improve lead generation through digital channels.

SEO
• On-page SEO
• Product SEO
• Blog optimization
• Keyword research
• Google Search Console
• Google Analytics

Social Media

Manage company pages on:
• LinkedIn
• Facebook
• Instagram
• Pinterest
• YouTube

Responsibilities include:
• Content publishing
• Organic growth
• Engagement
• Campaign support

Creative Coordination
• Coordinate with graphic designers.
• Create product banners.
• Update catalogues.
• Create promotional creatives.

Required Skills
• Experience managing e-commerce platforms.
• Knowledge of SEO fundamentals.
• Experience with Google Ads and Meta Ads.
• Website content management.
• Marketplace listing optimization.
• Basic image editing using Canva or Photoshop.
• Strong English communication.

Preferred Skills

Experience with:
• Shopify
• WordPress
• Elementor
• WooCommerce
• Canva
• Photoshop
• Google Analytics
• Google Search Console
• Google Tag Manager
• Mailchimp/Brevo
• HubSpot CRM

Experience
• 2–5 years in Digital Marketing and/or E-commerce.
• Experience in Garments, Fashion, Textile, Apparel, Lifestyle, or Export industry is preferred.

Education
• Bachelor's Degree in Marketing, Commerce, Business, IT, or related field.
• Digital Marketing Certifications are an advantage.

What We Offer
• Opportunity to build the digital presence of an international apparel brand.
• Exposure to global B2B and B2C markets.
• Hands-on experience with export-focused digital marketing.
• Career growth in international business and e-commerce.
• Performance-based incentives.

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person