Digital Marketing Coordinator – B2B Technology
Job Description
158275 Canada Digital Systems Inc. provides data services, cloud platform solutions, business automation, and digital workflow services to organizations seeking to modernize their operations.
We help businesses improve productivity, simplify repetitive processes, organize information, and implement practical digital solutions that support long-term growth.
We are seeking a creative, organized, and results-oriented Digital Marketing Coordinator to support our digital campaigns, content, website, social media, email marketing, lead-generation, and marketing analytics activities.
Position Overview The Digital Marketing Coordinator will help plan, create, launch, monitor, and improve marketing initiatives that promote the company’s technology services to business audiences.
You will coordinate content across the company website, email campaigns, professional social media platforms, landing pages, digital advertisements, newsletters, and sales-support materials. You will also maintain campaign calendars, update CRM records, track performance indicators, and prepare clear reports on marketing results.
This position is well suited to someone who combines strong writing and organizational skills with an interest in digital marketing, technology, analytics, and B2B lead generation.
The successful candidate will be comfortable managing several projects simultaneously, collaborating with sales and technical teams, and using performance data to improve future campaigns.
Key Responsibilities
Digital Campaign Coordination
• Assist with the planning and execution of digital marketing campaigns promoting the company’s data, cloud, automation, and workflow solutions.
• Coordinate campaign timelines, deliverables, approvals, audience segments, and publication schedules.
• Support campaigns across email, organic social media, paid digital advertising, website content, landing pages, and professional networking platforms.
• Maintain an organized digital marketing calendar.
• Ensure campaign materials are accurate, professional, consistent, and published on schedule.
• Coordinate campaign requirements with management, sales, technical, and external service providers.
• Assist with audience targeting and campaign segmentation.
• Monitor active campaigns and identify opportunities for improvement.
• Support A/B testing of subject lines, calls to action, landing-page content, advertisements, and other campaign elements.
• Maintain accurate records of campaign activities, outcomes, and lessons learned.
Content Creation and Copywriting
• Write and edit website pages, landing pages, email campaigns, newsletters, social media posts, service descriptions, case studies, and promotional materials.
• Translate technical information into clear and engaging business language.
• Create content explaining the value of cloud platforms, data services, workflow automation, and digital business solutions.
• Develop content for business owners, operations managers, technology leaders, and other decision-makers.
• Maintain a consistent brand voice across marketing channels.
• Proofread materials for grammar, accuracy, tone, and formatting.
• Collaborate with technical team members to verify product and service information.
• Repurpose longer content into shorter email, website, and social media formats.
• Maintain an organized library of approved marketing copy, images, templates, and digital assets.
• Ensure that all claims are accurate and supported by the company’s actual capabilities.
Website and SEO Support
• Update website pages, service descriptions, blog content, calls to action, forms, and landing pages.
• Assist with keyword research for B2B technology, cloud, automation, data, and digital workflow topics.
• Apply basic on-page SEO practices to headings, titles, metadata, URLs, links, and page content.
• Review website pages for outdated information, broken links, formatting issues, and inconsistent messaging.
• Work with technical team members to coordinate website corrections and improvements.
• Assist with improving website navigation, usability, accessibility, and conversion paths.
• Monitor website traffic, engagement, lead submissions, and other performance indicators.
• Support the creation of campaign-specific microsites or landing pages.
• Verify that website forms and tracking links function correctly before campaigns launch.
• Maintain records of website changes and content updates.
Email Marketing and CRM
• Build, test, schedule, and monitor email marketing campaigns.
• Maintain contact lists, audience segm
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