Verified Job
Video Editor
Digital Marketing and Social Media Specialist- job post INsauga
Video Editor
#782658
Remote / WFH
INsauga
Job Description
Full job description
Digital Marketing and Social Media Specialist
Overview
Proposed Role: Digital Marketing and Social Media Specialist
Manager: Digital Content Manager
Department: Social
Salary: $55,000-63,000
About us
INSAUGA.com is a leading digital-only media company in Canada, with a hyper-local focus in Ontario. With 15 million monthly page views on our website and 600K social media followers, we provide readers with engaging local content spanning food, real estate, lifestyle, travel, breaking news, and more.
About you
We are looking for a Digital Marketing & Social Media Specialist to support the planning, execution, and optimization of both paid and organic marketing initiatives. This role is ideal for someone who is highly creative, detail-oriented, and excited to work across multiple channels including social media, paid ads, content creation, influencer campaigns, and email marketing. The role is hands-on, fast-paced, and involves producing a high volume of content for multiple brands. In addition to your knowledge and experience in social media, you’ll excel in this role if social media is not just a job but a personal passion of yours and also if trying new food and experiences is something that excites you.
Responsibilities
Digital Marketing Management – Sponsored
Execute end-to-end paid campaign deliverables for clients across various platforms including but not limited to; Facebook, Instagram, Google, LinkedIn, and YouTube.
Launch and manage paid campaigns focused on link clicks, traffic, video views, and lead generation.
Monitor and optimize campaigns daily to achieve performance KPIs and use this data to prepare campaign performance reports.
Create campaign assets including short-form videos, social posts, digital ads, contest materials, and all supporting copy (captions, ad copy, scripts, etc.) as well as articles or blog posts for online publications.
Support influencer marketing programs, including outreach, pitching, negotiation, briefing, and content review.
Build and deploy email marketing campaigns using MailChimp.
Support additional digital marketing projects as assigned
Social Media Management – Organic
Oversee and manage various social media accounts including but not limited to:
developing monthly content calendars
Producing and scheduling 20-25 pieces of daily content across all platforms
Creating graphics, visuals and templates using Canva and Photoshop while maintaining brand guidelines
Managing community engagement including comments, DMs and brand interactions across all channels
Maintain organized digital asset libraries (photos, videos
Digital Marketing and Social Media Specialist
Overview
Proposed Role: Digital Marketing and Social Media Specialist
Manager: Digital Content Manager
Department: Social
Salary: $55,000-63,000
About us
INSAUGA.com is a leading digital-only media company in Canada, with a hyper-local focus in Ontario. With 15 million monthly page views on our website and 600K social media followers, we provide readers with engaging local content spanning food, real estate, lifestyle, travel, breaking news, and more.
About you
We are looking for a Digital Marketing & Social Media Specialist to support the planning, execution, and optimization of both paid and organic marketing initiatives. This role is ideal for someone who is highly creative, detail-oriented, and excited to work across multiple channels including social media, paid ads, content creation, influencer campaigns, and email marketing. The role is hands-on, fast-paced, and involves producing a high volume of content for multiple brands. In addition to your knowledge and experience in social media, you’ll excel in this role if social media is not just a job but a personal passion of yours and also if trying new food and experiences is something that excites you.
Responsibilities
Digital Marketing Management – Sponsored
Execute end-to-end paid campaign deliverables for clients across various platforms including but not limited to; Facebook, Instagram, Google, LinkedIn, and YouTube.
Launch and manage paid campaigns focused on link clicks, traffic, video views, and lead generation.
Monitor and optimize campaigns daily to achieve performance KPIs and use this data to prepare campaign performance reports.
Create campaign assets including short-form videos, social posts, digital ads, contest materials, and all supporting copy (captions, ad copy, scripts, etc.) as well as articles or blog posts for online publications.
Support influencer marketing programs, including outreach, pitching, negotiation, briefing, and content review.
Build and deploy email marketing campaigns using MailChimp.
Support additional digital marketing projects as assigned
Social Media Management – Organic
Oversee and manage various social media accounts including but not limited to:
developing monthly content calendars
Producing and scheduling 20-25 pieces of daily content across all platforms
Creating graphics, visuals and templates using Canva and Photoshop while maintaining brand guidelines
Managing community engagement including comments, DMs and brand interactions across all channels
Maintain organized digital asset libraries (photos, videos
