Job description
Key Responsibilities:
Develop creative social media campaigns aligned with marketing strategies.
Design visually appealing graphics, creatives, carousels, and stories for platforms like Instagram, Facebook, LinkedIn, etc.
Write engaging and brand-aligned content including captions, hashtags, and post copy.
Plan and manage a content calendar across all platforms.
Collaborate with clients and internal teams to understand brand tone and objectives.
Analyze performance metrics (engagement, reach, CTR) and optimize content accordingly.
Key Skills:
Proficiency in design tools like Adobe Photoshop, Illustrator, Canva.
Strong command of English – both written and verbal.
Creativity with attention to detail and brand consistency.
Social media platform knowledge (Instagram, Facebook, LinkedIn, Twitter, etc.).
Basic understanding of social media analytics tools.
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