Verified Job
Marketing
Demand Generation Specialist
Marketing
#752439
Remote / WFH
arbetor sports
Job Description
Arbiter is looking for a hands-on Demand Generation Specialist to own and drive the marketing programs that generate pipeline and move revenue. This role sits at the intersection of strategy and execution.? You will design programs, manage the systems that run them, and be personally accountable for results.
This is a high-visibility role with direct impact on pipeline and ACV. You will own campaigns end to end, from brief to build to performance analysis, and use what you learn to make demand generation more predictable and scalable across thousands of schools, athletic organizations, and state associations.
What You’ll Own
Build and manage nurture strategy in HubSpot including workflow builds, segmentation, lifecycle-appropriate messaging, and ongoing optimization
Run email marketing programs from brief through deployment and performance analysis
Keep lead scoring and segmentation logic clean and current as the business evolves
Track and own MQL volume, lead quality, and funnel conversion and take action when the numbers move
Build documented, repeatable demand systems that connect inbound and outbound efforts and scale with the business
Surface performance insights proactively and report before someone asks
Monitor funnel conversion and win rates, partnering cross-functionally with sales, enablement, and marketing to diagnose deviation and suggest corrective actions quickly
Where You’ll Collaborate
Partner with content and sales on webinar strategy, promotion, and follow-up sequences
Work alongside the BDR team and sales leadership on outbound programs, contributing campaign structure, messaging inputs, and follow-up logic while sales owns the motion
Coordinate with content, agency partners, and sales to keep messaging aligned and timing consistent across channels
Support BDR, Sales and Enablement with the messaging and supporting content they need to build consistent pipeline
How We’ll Measure Success
Marketing-sourced ACV and MQL volume and quality are consistent and growing
Lifecycle nurture and email programs are moving pipeline and compressing sales cycles
HubSpot workflows are clean, documented, and built to scale
Reporting is proactive.?You surface insights before someone asks for them
Sales and marketing “go-to” to make successful campaigns happen
What You Bring
4–6 years in demand generation, growth marketing, or a hybrid marketing/operations role at a B2B or SaaS company — you have owned programs, not just supported them
Deep HubSpot proficiency and working knowledge of Salesforce; you know how the systems connect and why it matters
A bias toward action. You figure out what needs to happen and do it, then report back
Strong analytical instincts: you read performance data, form a point of view, and adjust accordingly
The ability to work independently but effectively
Experience coordinating across sales, content, and external agency partners while keeping stakeholders informed
Cellphone or personal device to receive MFA (multi-factor authentication) texts or calls
Have an internet connection that’s adequate for their job, a minimum of 10Mbps down
Return
This is a high-visibility role with direct impact on pipeline and ACV. You will own campaigns end to end, from brief to build to performance analysis, and use what you learn to make demand generation more predictable and scalable across thousands of schools, athletic organizations, and state associations.
What You’ll Own
Build and manage nurture strategy in HubSpot including workflow builds, segmentation, lifecycle-appropriate messaging, and ongoing optimization
Run email marketing programs from brief through deployment and performance analysis
Keep lead scoring and segmentation logic clean and current as the business evolves
Track and own MQL volume, lead quality, and funnel conversion and take action when the numbers move
Build documented, repeatable demand systems that connect inbound and outbound efforts and scale with the business
Surface performance insights proactively and report before someone asks
Monitor funnel conversion and win rates, partnering cross-functionally with sales, enablement, and marketing to diagnose deviation and suggest corrective actions quickly
Where You’ll Collaborate
Partner with content and sales on webinar strategy, promotion, and follow-up sequences
Work alongside the BDR team and sales leadership on outbound programs, contributing campaign structure, messaging inputs, and follow-up logic while sales owns the motion
Coordinate with content, agency partners, and sales to keep messaging aligned and timing consistent across channels
Support BDR, Sales and Enablement with the messaging and supporting content they need to build consistent pipeline
How We’ll Measure Success
Marketing-sourced ACV and MQL volume and quality are consistent and growing
Lifecycle nurture and email programs are moving pipeline and compressing sales cycles
HubSpot workflows are clean, documented, and built to scale
Reporting is proactive.?You surface insights before someone asks for them
Sales and marketing “go-to” to make successful campaigns happen
What You Bring
4–6 years in demand generation, growth marketing, or a hybrid marketing/operations role at a B2B or SaaS company — you have owned programs, not just supported them
Deep HubSpot proficiency and working knowledge of Salesforce; you know how the systems connect and why it matters
A bias toward action. You figure out what needs to happen and do it, then report back
Strong analytical instincts: you read performance data, form a point of view, and adjust accordingly
The ability to work independently but effectively
Experience coordinating across sales, content, and external agency partners while keeping stakeholders informed
Cellphone or personal device to receive MFA (multi-factor authentication) texts or calls
Have an internet connection that’s adequate for their job, a minimum of 10Mbps down
Return
