Verified Job
Marketing
CRM & Retention Marketing ExecutiveC Brand (Jaipur)
Marketing
#731858
Remote / WFH
Urbaine Consumer India
Job Description
Job Title: Retention Marketing
Company: The Wellness Shop (Urbaine Consumer India Pvt. Ltd.)
Industry: D2C Beauty, Wellness & Personal Care
Location: Jaipur (Mansarovar)
Experience: 3+ Years
Role Overview
We are looking for a Retention Marketing Executive to drive repeat purchases, customer engagement, and lifecycle marketing for The Wellness Shop.
This role will focus heavily on WhatsApp marketing, automation flows, CRM tools, and content-led retention strategies.
Key Responsibilities WhatsApp Marketing (Primary Focus)
Plan and execute WhatsApp campaigns (broadcasts, flows, journeys)
Build and optimize automated flows such as:
Abandoned cart recovery
Order updates
Re-engagement campaigns
Upsell / cross-sell journeys
Segment users based on behavior, purchase history, and engagement
Track performance metrics like CTR, conversions, revenue from WhatsApp
Tools & Integrations
Work with tools like Interakt, WATI, AiSensy, Gupshup, or similar
Integrate WhatsApp with Shopify / website / CRM tools
Set up and manage automations, APIs, and campaign flows
Coordinate with tech teams for smooth data flow and tracking
Content & Campaign Planning
Plan monthly retention calendar (offers, campaigns, drops)
Write high-converting copies for WhatsApp, SMS, and email
Ideate creative campaigns for repeat purchase and engagement
Align messaging with brand tone (clean, aspirational, friendly)
Graphics & Creative Ideation
Work closely with design team for:
WhatsApp creatives (banners, product cards)
Offer creatives and festive campaigns
Ideate high-converting formats (before-after, UGC, offers, bundles)
Suggest improvements in creative performance
Retention & Revenue Growth
Improve key metrics like
Repeat purchase rate
Customer lifetime value (LTV)
Conversion rates from CRM channels
Launch campaigns for inactive user reactivation
Work on offers, bundles, and loyalty strategies
RequirementsMust-Have
1–3 years of experience in Retention / CRM / Lifecycle Marketing (D2C preferred)
Hands-on experience in WhatsApp marketing tools (Interakt, WATI, AiSensy, etc.)
Basic understanding of customer journeys and segmentation
Strong copywriting skills for conversion-focused messaging
Positive understanding of Shopify / D2C ecosystem
Good to Have
Experience with email/SMS marketing tools (Klaviyo, Mailchimp, etc.)
Understanding of basic analytics (CTR, CVR, revenue tracking)
Exposure to automation tools / integrations
Pay: ₹25,000.00 - ₹40,000.00 per month
Application Question(s)
• What is your Current Salary? Mention in LPA
- What is your Expected Salary? Mention in LPA
- What is your Notice Period?
- How many years of experience do you have in retention marketing?
- Do you have D2C brand experience?
Work Location: In person
Company: The Wellness Shop (Urbaine Consumer India Pvt. Ltd.)
Industry: D2C Beauty, Wellness & Personal Care
Location: Jaipur (Mansarovar)
Experience: 3+ Years
Role Overview
We are looking for a Retention Marketing Executive to drive repeat purchases, customer engagement, and lifecycle marketing for The Wellness Shop.
This role will focus heavily on WhatsApp marketing, automation flows, CRM tools, and content-led retention strategies.
Key Responsibilities WhatsApp Marketing (Primary Focus)
Plan and execute WhatsApp campaigns (broadcasts, flows, journeys)
Build and optimize automated flows such as:
Abandoned cart recovery
Order updates
Re-engagement campaigns
Upsell / cross-sell journeys
Segment users based on behavior, purchase history, and engagement
Track performance metrics like CTR, conversions, revenue from WhatsApp
Tools & Integrations
Work with tools like Interakt, WATI, AiSensy, Gupshup, or similar
Integrate WhatsApp with Shopify / website / CRM tools
Set up and manage automations, APIs, and campaign flows
Coordinate with tech teams for smooth data flow and tracking
Content & Campaign Planning
Plan monthly retention calendar (offers, campaigns, drops)
Write high-converting copies for WhatsApp, SMS, and email
Ideate creative campaigns for repeat purchase and engagement
Align messaging with brand tone (clean, aspirational, friendly)
Graphics & Creative Ideation
Work closely with design team for:
WhatsApp creatives (banners, product cards)
Offer creatives and festive campaigns
Ideate high-converting formats (before-after, UGC, offers, bundles)
Suggest improvements in creative performance
Retention & Revenue Growth
Improve key metrics like
Repeat purchase rate
Customer lifetime value (LTV)
Conversion rates from CRM channels
Launch campaigns for inactive user reactivation
Work on offers, bundles, and loyalty strategies
RequirementsMust-Have
1–3 years of experience in Retention / CRM / Lifecycle Marketing (D2C preferred)
Hands-on experience in WhatsApp marketing tools (Interakt, WATI, AiSensy, etc.)
Basic understanding of customer journeys and segmentation
Strong copywriting skills for conversion-focused messaging
Positive understanding of Shopify / D2C ecosystem
Good to Have
Experience with email/SMS marketing tools (Klaviyo, Mailchimp, etc.)
Understanding of basic analytics (CTR, CVR, revenue tracking)
Exposure to automation tools / integrations
Pay: ₹25,000.00 - ₹40,000.00 per month
Application Question(s)
• What is your Current Salary? Mention in LPA
- What is your Expected Salary? Mention in LPA
- What is your Notice Period?
- How many years of experience do you have in retention marketing?
- Do you have D2C brand experience?
Work Location: In person
