Creative Effectiveness Lead, Creative Works, Large Customer Sales

Full job description
Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
This role may also be located in our Playa Vista, CA campus.


Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Chicago, IL, USA; Los Angeles, CA, USA; San Bruno, CA, USA.
Minimum qualifications:
Bachelor's degree or equivalent practical experience.
8 years of experience in digital media, sales, marketing, or product roles.
8 years of experience developing client relationships, working with creative teams, and leading marketing campaigns.
Experience in prioritizing and managing multiple projects.

Preferred qualifications:
Experience with A/B testing and other methods for measuring creative effectiveness.
Experience in identifying and recommending scalable solutions to improve creative strategy, driving customer impact, and influencing executive leadership on the value of creative effectiveness.
Experience in influencer marketing, with knowledge of evolving industry trends to identify and capitalize on new creative opportunities.
Ability to influence Executive-level stakeholders with engaging objectives to address customer product needs and close agreement.
Ability to guide campaigns and inspire innovative work.
Knowledge of audience insights, platform trends, performance data.
About the job
Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

In this role, you will engage with executives and clients, guiding them to embrace creative recommendations and unlock the potential of their campaigns. You'll act as a trusted advisor to influence creative strategy and secure commitment to adopt new and improved marketing behaviors on platforms. You'll achieve this by analyzing creative campaigns and overall marketing strategies to pinpoint areas for enhancement, ensuring clients achieve optimal performance. You will lead continuous improvement by building feedback loops with all internal and external partners, ensuring knowledge and thought leadership are consistently understood, applied, and sustained.

Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

The US base salary range for this full-time position is $118,000-$174,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities
Help Google's clients develop high-performing assets with sufficient creative variety for each campaign, guide them in leveraging YouTube's creative canvas, including trends, audience insights, creators, and cultural moments.
Translate insights into creative recommendations for ads that can drive ROI for clients.
Based on data analysis, offer insights, creative ideas, and feedback on storyboards, and existing spots, including specific edit recommendations.
Guide and report on testing and Video Experiments throughout the pre-launch, in-market, and post-campaign phases.
Partner with stakeholders to identify and execute scalable opportunities and programs, surface creative effectiveness case studies, and understand service opportunities and gaps.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form. Read more