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Creative Copywriter
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#331256
Full Time
Job Description
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Creative Copywriter
IDEA INC (Advertising Agency)
Kolkata, West Bengal
Apply on LinkedIn
18 hours ago
Full–time
As an advertising copywriter, you'll work alongside an art director within the creative department of an advertising, media or full-service agency. You'll work from client briefs to conceive, develop and produce effective advertising campaigns.
You'll focus on providing the written words (the copy) for an advertising campaign, while the art director will deal mainly with the visual images. Copy can include:
creating headlines, slogans, catchphrases, straplines and body copy for print advertising and leaflets
writing for web advertising, social media
creating scripts for radio jingles and TV commercials.
• Responsibilities
• As an advertising copywriter, you'll need to:
work in partnership with an art director to form a creative team working on creative briefs
handle multiple client accounts, working on several campaigns at once, sometimes under pressure and often to tight deadlines
familiarise yourself with your clients' products and services, the target audience and their competitors' activities
liaise with clients and interpret their briefs
develop creative ideas and concepts, often in partnership with the art director
present ideas to the creative director for approval and development and then to your clients
write clear, persuasive, original copy through the various iterations of the project
proofread copy to check spelling and grammar
amend, revise or redevelop adverts or campaigns in response to feedback from the creative director, account team or clients
oversee campaigns through the production stage to completion
cast actors for TV and radio work and listen to voice tapes
liaise with production companies, photographers, typographers, designers and printers
keep up to date with popular culture and trends
monitor the effectiveness of advertising campaigns
Creative Copywriter
IDEA INC (Advertising Agency)
Kolkata, West Bengal
Apply on LinkedIn
18 hours ago
Full–time
As an advertising copywriter, you'll work alongside an art director within the creative department of an advertising, media or full-service agency. You'll work from client briefs to conceive, develop and produce effective advertising campaigns.
You'll focus on providing the written words (the copy) for an advertising campaign, while the art director will deal mainly with the visual images. Copy can include:
creating headlines, slogans, catchphrases, straplines and body copy for print advertising and leaflets
writing for web advertising, social media
creating scripts for radio jingles and TV commercials.
• Responsibilities
• As an advertising copywriter, you'll need to:
work in partnership with an art director to form a creative team working on creative briefs
handle multiple client accounts, working on several campaigns at once, sometimes under pressure and often to tight deadlines
familiarise yourself with your clients' products and services, the target audience and their competitors' activities
liaise with clients and interpret their briefs
develop creative ideas and concepts, often in partnership with the art director
present ideas to the creative director for approval and development and then to your clients
write clear, persuasive, original copy through the various iterations of the project
proofread copy to check spelling and grammar
amend, revise or redevelop adverts or campaigns in response to feedback from the creative director, account team or clients
oversee campaigns through the production stage to completion
cast actors for TV and radio work and listen to voice tapes
liaise with production companies, photographers, typographers, designers and printers
keep up to date with popular culture and trends
monitor the effectiveness of advertising campaigns
