Content Writer Social Media & Website (Chennai)
Job Description
Cognizant
Tech Writer Associate
Cognizant • Chennai, Tamil Nadu • via JobTatkal
Full–time
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Job description
Purpose and Overview
The purpose of this job description is to attract highly qualified candidates for the position of Tech Writer Associate at our growing company. As a Tech Writer Associate, the successful candidate will play a crucial role in creating and maintaining high-quality technical documentation and content. They will work closely with various teams to gather information and ensure acc...
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TI Steps
Content Writer Social Media & Website (Chennai)
TI Steps • Chennai, Tamil Nadu • via Jobrapido.com
10 days ago
Full–time
Apply on Jobrapido.com
Job description
Content Writer Social Media & Website
Experience: 5+ Years
Industry: Marketing Agency / EdTech
Role Overview
We are looking for a senior Content Writer to handle website and social media content for multiple brands, ensuring all content meets industry standards, brand guidelines, and performance benchmarks. This role is execution-heavy and ownership-driven, ideal for someone who has worked in fast-paced, multi-brand environments.
You will be responsible for planning, creating, publishing, and optimizing content across websites and social platforms, with ******** accountability for quality, consistency, and impact.
Key Areas of Ownership
- Website content across multiple brands and domains
- Social media content aligned to platform best practices
- Content quality, consistency, and industry relevance
- SEO-led content performance
Key Responsibilities
- Research industry-specific topics across different domains using credible online sources, reports, interviews, and competitor analysis
- Write high-quality website content including blogs, landing pages, product/service pages, guides, and long-form articles
- Create platform-specific social media content for LinkedIn, Instagram, Twitter/X, and other relevant platforms
- Ensure content meets industry benchmarks in terms of tone, depth, accuracy, and format for each brand
- Manage and execute content for multiple websites simultaneously, ensuring timelines and quality standards are met
- Prepare, publish, and manage content using CMS platforms such as WordPress
- Conduct keyword research and optimize content using SEO best practices (headings, meta tags, internal linking)
- Proofread, edit, and refine content before publication to ensure clarity, grammar, and brand alignment
- Collaborate closely with design, marketing, and development teams to ensure content and visuals are aligned
- Create and maintain a content calendar across brands and platforms
- Identify content gaps based on audience needs, search trends, and performance data
- Take complete ownership of assigned content and track its effectiveness using defined metrics
Performance & Success Metrics
- Website traffic growth and engagement metrics
- Keyword rankings and organic visibility
- Social media engagement and reach
- Content-led conversions or lead contribution
- Consistency in quality and adherence to industry standards across brands
Requirements & Skills
- 5+ years of proven experience as a Content Writer handling both website and social media content
- Demonstrated experience managing content for multiple brands or websites simultaneously
- Strong portfolio showcasing blogs, website pages, and social media content
- Excellent research, writing, editing, and proofreading skills in English
- Hands-on experience with CMS platforms (WordPress or similar)
- Working knowledge of SEO principles and content optimization
- Ability to manage multiple priorities and meet deadlines consistently
- Bachelor’s degree in Marketing, English, Journalism, or a related field
