Content Head

Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, including the real- time implementation of content strategies.
Establishing work flow for requesting, creating, editing, publishing, and retiring content to implement appropriate CMS (Content Management System).
Key Accountabilities:– Ensure that the content is of highest quality. – Complete understanding of the website needs and writing the content accordingly

Job Description:-

Understanding the business and target audience, so as to keep the content in tune with the organizational vision and mission
Creating/ conceptualizing fresh content and content ideas
Writing interesting and original articles on various aspects related to Astrology
Understanding website’s technical front-end for uploading content, and interacting with it, as and when required
Quality Control – for English and Hindi content.

Maintaining track of content published on website, feeds etc.
Measuring and tracking digital media performance of the published content
Ensuring quality and updating of general-flow and teaser content on website; creating this content, when needed
Editing copy – English and Hindi
Translation of content from Hindi and Gujarati to English
Annual Book/ Other Books’ related process – planning, writing, editing, liaising with freelancers and other departments,
promo-content, managing
Liaising with external agencies, including partner websites and PR firm/s for press releases, content integration,
Intra-organizational Liaising – with other key departments for creating, conceptualizing and finalising processes, interface, design.
Collaborating in team members’ hiring/ appraisal process, when required
Active involvement in any/ all content generation/ curating process in the organization – may or may not be directly
related to the website.
Generating emails/ mailers/ promotional content, as specified.
Creating or updating SEO content for all new articles and pages.
Keeping oneself updated of the new trends related to the subject as well as the digital media.
Regular research and reading for updating the content and features.
Creating new articles, blogs, reports, features for our web-properties.
Interact with other departments and staff members for maintenance and development of content materials and its Quality for the portal and content partners.
Proofread, rewrite original content, reformat content for various delivery platforms, for e.g. for
Website, IVR, SMS, Mobile Site, Voice Portal, etc.
Posting of content in a timely and quality assured manner OR work in tandem with the responsible team/s for the same.
Updating, maintaining and managing the Social Media presence of our web-properties ,Create new articles, blogs, reports, features, etc. that enhance the quality of content on Web site.
Supervising writers, editors, be an arbiter of best practices in grammar, messaging, writing, and style.
Developing marketing content for collateral, website, blogs, article, & promotional material such as brochures, newsletters, display advertisements, banners etc.
Candidate Profile:-

Should have experience of writing content in IT/ITES/BPO/KPO Industries.
Writing skills: Experience of writing and editing with an ability to work across different genres of writing. The candidate should have excellent command over grammar & punctuation ,Creative writing skills and the ability to play with words.
Communication skills: Excellent command over the English language, both written and verbal.
Client Relations: Exceptional listening skills. Should be able to interact with the Client base and translate their ideas into effective design.