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Marketing
Communications and Engagement Coordinator- job post Strathcona-Tweedsmuir School
Marketing
#742303
Remote / WFH
Strathcona-Tweedsmuir School
Job Description
Full job description
Position: Communications and Engagement Coordinator
Reports to: Head of Community Relations
Position Group: Operations – Community Relations
Term: Permanent full-time position (On-site), starting September 1, 2026
Strathcona-Tweedsmuir School
Strathcona-Tweedsmuir School (STS) is a premier co-educational day school nestled in the Foothills of the Rocky Mountains just outside of the City of Calgary on a 220+ acre campus. As an International Baccalaureate (IB) World School, STS offers all three IB Programmes from Kindergarten through to Grade 12.
In addition to the global perspective offered by the International Baccalaureate (IB) Diploma Programme, the School offers an extensive co-curricular program in a technology-rich environment. Students take advantage of the amazing natural setting including a small pond, forest, and extensive trail system to complement their academic learning.
STS combines the rich traditions from its 120 years of history with innovative and research-based instructional practices where students pursue lives of purpose, flourishing emotionally, physically, and intellectually.
STS values pluralism. We are committed to welcoming, respecting and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all.
Position Overview
The Communications and Engagement Coordinator is a versatile, creative generalist responsible for bridging the gap between digital content strategy and real-world community connection to support Strathcona-Tweedsmuir School's (STS) recruitment and enrollment goals. This position manages multiple facets of the prospective family journey, recognizing that website optimization, authentic digital storytelling, and face-to-face engagement are deeply interconnected.
Serving as an internal journalist and brand ambassador, the incumbent explores the campus to capture daily school life, manages the school's primary digital marketing tool (the website), and directly represents the school by leading prospective family tours. This role requires an agile professional who can seamlessly transition from behind-the-scenes creative production to public-facing community engagement, using powerful storytelling to guide families from their first digital click to their first campus visit.
The role centers on identifying and sharing authentic, inspiring narratives that highlight the unique STS student and alumni journey and institutional values and offers a dynamic balance of independent creative production, technical system upkeep, and active, people-facing engagement.
Core Areas of Responsibility
· The Customer Journey and Ambassadorship: Act as a primary face and voice of STS, as part of the Community Relations team. Lead prospective student and family tours and support admissions events, translating the school’s mission, values, and vibrant culture into personal, impactful experiences.
· Authentic Storytelling and Content Creation: Source, capture, write, photograph, and distribute engaging marketing and communications content for social media, mass emails, and newsletters. Prioritize high-quality, agile smartphone capture to share the authentic daily STS experience with current and prospective community members.
· Website Stewardship: Maintain a fresh, engaging, and user-friendly "digital front door." Manage regular content updates, ensure user-centric design principles are met, and execute basic technical troubleshooting to ensure a seamless digital user experience for prospective families.
Position: Communications and Engagement Coordinator
Reports to: Head of Community Relations
Position Group: Operations – Community Relations
Term: Permanent full-time position (On-site), starting September 1, 2026
Strathcona-Tweedsmuir School
Strathcona-Tweedsmuir School (STS) is a premier co-educational day school nestled in the Foothills of the Rocky Mountains just outside of the City of Calgary on a 220+ acre campus. As an International Baccalaureate (IB) World School, STS offers all three IB Programmes from Kindergarten through to Grade 12.
In addition to the global perspective offered by the International Baccalaureate (IB) Diploma Programme, the School offers an extensive co-curricular program in a technology-rich environment. Students take advantage of the amazing natural setting including a small pond, forest, and extensive trail system to complement their academic learning.
STS combines the rich traditions from its 120 years of history with innovative and research-based instructional practices where students pursue lives of purpose, flourishing emotionally, physically, and intellectually.
STS values pluralism. We are committed to welcoming, respecting and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all.
Position Overview
The Communications and Engagement Coordinator is a versatile, creative generalist responsible for bridging the gap between digital content strategy and real-world community connection to support Strathcona-Tweedsmuir School's (STS) recruitment and enrollment goals. This position manages multiple facets of the prospective family journey, recognizing that website optimization, authentic digital storytelling, and face-to-face engagement are deeply interconnected.
Serving as an internal journalist and brand ambassador, the incumbent explores the campus to capture daily school life, manages the school's primary digital marketing tool (the website), and directly represents the school by leading prospective family tours. This role requires an agile professional who can seamlessly transition from behind-the-scenes creative production to public-facing community engagement, using powerful storytelling to guide families from their first digital click to their first campus visit.
The role centers on identifying and sharing authentic, inspiring narratives that highlight the unique STS student and alumni journey and institutional values and offers a dynamic balance of independent creative production, technical system upkeep, and active, people-facing engagement.
Core Areas of Responsibility
· The Customer Journey and Ambassadorship: Act as a primary face and voice of STS, as part of the Community Relations team. Lead prospective student and family tours and support admissions events, translating the school’s mission, values, and vibrant culture into personal, impactful experiences.
· Authentic Storytelling and Content Creation: Source, capture, write, photograph, and distribute engaging marketing and communications content for social media, mass emails, and newsletters. Prioritize high-quality, agile smartphone capture to share the authentic daily STS experience with current and prospective community members.
· Website Stewardship: Maintain a fresh, engaging, and user-friendly "digital front door." Manage regular content updates, ensure user-centric design principles are met, and execute basic technical troubleshooting to ensure a seamless digital user experience for prospective families.
