Senior Director of Marketing | SaaS | Bangalore
Job Description
• This is a 2 day WFO role, based out of Bangalore
About Our Client
Our client is a series A funded revenue automation platform, targeting organsiations in the US market.
Job Description
• Team & function building :Hire, manage, and grow the marketing team
• Pipeline ownership :Own a pipeline or revenue target across marketing-sourced channels. Build the reporting and forecasting to track channel performance against that target, and reallocate spend and effort based on what's working.
• Positioning, Messaging & Brand Identity :Own the overall brand, identity, and market positioning. Deeply understand our finance buyers through research to craft compelling messaging, elevates our brand presence, and makes the buying decision effortless.
• Sales enablement : Own the full enablement loop - win/loss analysis, competitive collateral, and hands-on training for AE and BD teams on positioning, features, differentiation, and pitch.
• Brand & collateral :Own the full collateral surface - website, one-pagers, demo decks, videos, case studies, battle cards, and blogs. Drive CRO by identifying gaps across the funnel and running experiments. Lead organic review campaigns on G2, Capterra, and Gartner Peer Network.
• Founder & social brand :Build and grow founder branding as a distribution channel. Create social buzz that puts our client on the map with the right audience.
• Organic, SEO & content :Own the organic pipeline channel end-to-end. Drive the SEO and AEO strategy, manage keyword research and on/off-site optimization, and lead a team of content marketers, writers, SMEs, and agencies/interns supporting content production.
• GTM & launches :Develop and execute go-to-market strategies for product and feature launches - messaging, content, and cross-functional coordination - optimizing for win rates, revenue impact, and organic lead generation.
• Analyst relations : Build this function from scratch. Identify the right analyst firms to engage, negotiate to get the best deals, establish best practices for ongoing relationships
The Successful Applicant
• Minimum 10 years in B2B SaaS marketing, with at least one role where you owned a pipeline or revenue target with an allocated budget
• Proven track record owning positioning, messaging, and sales enablement that moved pipeline
• Built or scaled at least one channel - events/brand, SEO/organic, social/founder brand, or analyst relations
• Hired and managed a team, including a mix of in-house hires and external agencies/contractors
• Experience marketing to US buyers
• Comfortable presenting to senior stakeholders and representing our client externally - events, webinars, analyst calls
Good To Have
• Early-stage (1→10) experience - you've scaled something that already had traction, including building a team from a small base
• Experience marketing to CFO, Controller, or finance personas
• Familiarity with billing, CPQ, revenue recognition, or adjacent fintech infrastructure
What's on Offer
• Work with a pedigreed set of leadership
• Interesting opportunity to drive the marketing journey from 1-10.
Contact:
Quote job ref: JN-082026-7079309
