Verified Job
Marketing
Client Success & Digital Account Manager – Performance Marketing
Marketing
#815813
Remote / WFH
Vaidam Health
Job Description
Location: Gurgaon, Haryana
Experience: 5–8 years
Function: Client Success / Digital Marketing / Account Management
Client Portfolio: India & International
About TruSkope
TruSkope partners with hospitals, clinics, healthcare businesses and other organizations across India and international markets to drive measurable digital growth through performance marketing, PPC, landing pages, websites, CRM integrations, WhatsApp automation, SEO and other digital initiatives.
As our client portfolio grows, we are looking for a high-ownership Client Success & Digital Account Manager – Performance Marketing to manage key client relationships and drive the successful execution of digital marketing programs.This is a client-facing role combining relationship management, performance marketing understanding, project coordination and business growth.
Role & Responsibilities
The person will be the primary point of contact for a portfolio of important clients across India and international markets, particularly hospitals, clinics and healthcare businesses.
You will work closely with client leadership and internal PPC, technology, creative, SEO and digital teams to understand business objectives, translate them into actionable plans, and ensure that initiatives are delivered effectively and on time.
The ideal candidate is someone who can confidently engage with senior hospital, clinic or business leaders, understand their concerns, interpret performance data, coordinate multiple teams and drive the right actions.
1. Client Relationship Management
- Own day-to-day relationships with assigned clients across India and international markets.Build trusted relationships with marketing heads, business leaders and senior management.
- Conduct regular client meetings, account reviews and performance discussions.
- Understand client objectives, expectations and business priorities.
- Proactively communicate progress, challenges, recommendations and next steps.
- Handle client questions and escalations professionally and independently.
- Maintain a high standard of responsiveness and client experience.
- Ensure that commitments made to clients are tracked through to completion.
- Build long-term relationships based on trust, transparency and measurable outcomes.
2. Performance Marketing & PPC
- Develop a strong understanding of the client's acquisition objectives and marketing funnel.Understand Google Ads/PPC campaigns, campaign structures, targeting, bidding, budgets, conversion tracking and key performance metrics.
- Review campaign performance with the PPC team and identify opportunities for improvement.
- Ensure campaigns are aligned with agreed business objectives.
- Challenge assumptions and recommendations when required.
- Translate client requirements into clear briefs for the performance marketing team.
- Monitor lead volume, lead quality, CPL, conversion rates and other relevant KPIs.
- Communicate campaign performance and recommendations clearly to clients.
This is not primarily an execution role. The candidate should understand PPC well enough to own the account, ask the right questions, drive performance and work effectively with PPC specialists.
3. Cross-Functional Digital Project ManagementCoordinate with multiple teams to deliver client requirements, including:
- PPC / Performance Marketing
- Technology / Development
- Landing Pages / Websites
- CRM / Lead Management
- WhatsApp / Automation
- Creative
- SEO
- Social Media
For every major requirement, you will ensure clarity on:
What needs to be done → Who owns it → By when → What is the expected outcome → Is it completed → Has the client been updated?
You will be responsible for maintaining momentum and ensuring that client requirements are delivered smoothly across teams.Landing Pages, CRM & Lead Infrastructure
- Coordinate development and optimization of campaign landing pages.
- Understand basic conversion-rate optimization principles.
- Coordinate lead forms, tracking and conversion events.
- Work with technology teams on CRM integrations.
- Coordinate WhatsApp API and automation requirements where applicable.
- Ensure lead tracking and attribution are working correctly.
- Understand enough technical concepts to communicate effectively with developers and technology teams.
You are not expected to be a developer, but you should be comfortable working with technical teams.
5. Client Reporting & Business Reviews
- Lead regular performance and business review meetings.Present campaign performance in a clear, business-oriented manner.
- Explain what happened, why it happened and what should happen next.
- Track agreed KPIs and account objectives.
- Maintain account-level action plans.
- Identify performance gaps and ensure corrective actions are implemented.
- Make recommendations based on data rather than simply reporting numbers.
- Adapt communication and reporting to the needs of both Indian and international clients.
6. Account Growth
The role will also involve identifying opportunities to deepen client relationships and create additional value.
This may include:
- Increasing PPC investment where justified by performance.
- Landing-page optimization.Website improvements.
- SEO.
- Social media.
- CRM and lead-management improvements.
- WhatsApp automation.
- Conversion optimization.
- Other relevant digital initiatives.
You should understand the client's broader business needs and identify where TruSkope can create additional value.
Requirement:
- 6–9 years of experience in digital marketing, performance marketing, agency account management, client success or a similar role.
- Strong client-facing and stakeholder-management experience.
- Good understanding of Google Ads / PPC and digital performance marketing.
- Excellent verbal and written coStrong presentation and meeting-management skills.
- Ability to independently manage client conversations.
- Strong project-management and follow-up discipline.
- Ability to coordinate multiple internal teams.
- Ability to understand and interpret campaign data.
- Strong problem-solving skills.
- Ability to work confidently with senior stakeholders.
- Strong sense of ownership and accountability.
- Ability to communicate effectively with both Indian and international clients.
Good to Have
- Experience working with hospitals, clinics or healthcare businesses.
- Experience working in a digital/performance marketing agency.
- Experience managing international clients.mmunication skills
Understanding of CRM and lead-management systems.
- Familiarity with WhatsApp Business/API integrations.
- Understanding of landing pages and conversion optimization.
- Exposure to SEO, social media and website projects.
- Experience managing multiple high-value accounts.
- Experience identifying upsell/cross-sell opportunities.
Experience: 5–8 years
Function: Client Success / Digital Marketing / Account Management
Client Portfolio: India & International
About TruSkope
TruSkope partners with hospitals, clinics, healthcare businesses and other organizations across India and international markets to drive measurable digital growth through performance marketing, PPC, landing pages, websites, CRM integrations, WhatsApp automation, SEO and other digital initiatives.
As our client portfolio grows, we are looking for a high-ownership Client Success & Digital Account Manager – Performance Marketing to manage key client relationships and drive the successful execution of digital marketing programs.This is a client-facing role combining relationship management, performance marketing understanding, project coordination and business growth.
Role & Responsibilities
The person will be the primary point of contact for a portfolio of important clients across India and international markets, particularly hospitals, clinics and healthcare businesses.
You will work closely with client leadership and internal PPC, technology, creative, SEO and digital teams to understand business objectives, translate them into actionable plans, and ensure that initiatives are delivered effectively and on time.
The ideal candidate is someone who can confidently engage with senior hospital, clinic or business leaders, understand their concerns, interpret performance data, coordinate multiple teams and drive the right actions.
1. Client Relationship Management
- Own day-to-day relationships with assigned clients across India and international markets.Build trusted relationships with marketing heads, business leaders and senior management.
- Conduct regular client meetings, account reviews and performance discussions.
- Understand client objectives, expectations and business priorities.
- Proactively communicate progress, challenges, recommendations and next steps.
- Handle client questions and escalations professionally and independently.
- Maintain a high standard of responsiveness and client experience.
- Ensure that commitments made to clients are tracked through to completion.
- Build long-term relationships based on trust, transparency and measurable outcomes.
2. Performance Marketing & PPC
- Develop a strong understanding of the client's acquisition objectives and marketing funnel.Understand Google Ads/PPC campaigns, campaign structures, targeting, bidding, budgets, conversion tracking and key performance metrics.
- Review campaign performance with the PPC team and identify opportunities for improvement.
- Ensure campaigns are aligned with agreed business objectives.
- Challenge assumptions and recommendations when required.
- Translate client requirements into clear briefs for the performance marketing team.
- Monitor lead volume, lead quality, CPL, conversion rates and other relevant KPIs.
- Communicate campaign performance and recommendations clearly to clients.
This is not primarily an execution role. The candidate should understand PPC well enough to own the account, ask the right questions, drive performance and work effectively with PPC specialists.
3. Cross-Functional Digital Project ManagementCoordinate with multiple teams to deliver client requirements, including:
- PPC / Performance Marketing
- Technology / Development
- Landing Pages / Websites
- CRM / Lead Management
- WhatsApp / Automation
- Creative
- SEO
- Social Media
For every major requirement, you will ensure clarity on:
What needs to be done → Who owns it → By when → What is the expected outcome → Is it completed → Has the client been updated?
You will be responsible for maintaining momentum and ensuring that client requirements are delivered smoothly across teams.Landing Pages, CRM & Lead Infrastructure
- Coordinate development and optimization of campaign landing pages.
- Understand basic conversion-rate optimization principles.
- Coordinate lead forms, tracking and conversion events.
- Work with technology teams on CRM integrations.
- Coordinate WhatsApp API and automation requirements where applicable.
- Ensure lead tracking and attribution are working correctly.
- Understand enough technical concepts to communicate effectively with developers and technology teams.
You are not expected to be a developer, but you should be comfortable working with technical teams.
5. Client Reporting & Business Reviews
- Lead regular performance and business review meetings.Present campaign performance in a clear, business-oriented manner.
- Explain what happened, why it happened and what should happen next.
- Track agreed KPIs and account objectives.
- Maintain account-level action plans.
- Identify performance gaps and ensure corrective actions are implemented.
- Make recommendations based on data rather than simply reporting numbers.
- Adapt communication and reporting to the needs of both Indian and international clients.
6. Account Growth
The role will also involve identifying opportunities to deepen client relationships and create additional value.
This may include:
- Increasing PPC investment where justified by performance.
- Landing-page optimization.Website improvements.
- SEO.
- Social media.
- CRM and lead-management improvements.
- WhatsApp automation.
- Conversion optimization.
- Other relevant digital initiatives.
You should understand the client's broader business needs and identify where TruSkope can create additional value.
Requirement:
- 6–9 years of experience in digital marketing, performance marketing, agency account management, client success or a similar role.
- Strong client-facing and stakeholder-management experience.
- Good understanding of Google Ads / PPC and digital performance marketing.
- Excellent verbal and written coStrong presentation and meeting-management skills.
- Ability to independently manage client conversations.
- Strong project-management and follow-up discipline.
- Ability to coordinate multiple internal teams.
- Ability to understand and interpret campaign data.
- Strong problem-solving skills.
- Ability to work confidently with senior stakeholders.
- Strong sense of ownership and accountability.
- Ability to communicate effectively with both Indian and international clients.
Good to Have
- Experience working with hospitals, clinics or healthcare businesses.
- Experience working in a digital/performance marketing agency.
- Experience managing international clients.mmunication skills
Understanding of CRM and lead-management systems.
- Familiarity with WhatsApp Business/API integrations.
- Understanding of landing pages and conversion optimization.
- Exposure to SEO, social media and website projects.
- Experience managing multiple high-value accounts.
- Experience identifying upsell/cross-sell opportunities.
