Business Development Manager - SEO &
Job Description
Business Development Manager SEO & Digital Marketing Retainers
Location: Mumbai (On-site/Hybrid) | Function: Sales & Business Development |
Industry: Digital Marketing / SEO Agency
PART 1: JOB DESCRIPTION
About The Role
We are hiring a Business Development Manager to drive new client acquisition for
our SEO and digital marketing retainer business. This is a hunter role for someone
who has genuinely sold SEO/digital retainers in the Indian agency market not
managed inbound leads, not sold ad inventory, not done generic "IT services" sales.
You will own the full sales cycle: prospecting, consultative pitching to
founders/CMOs, proposal creation, negotiation, and closing.
What You'll Do
• Build and manage a pipeline of enterprise and mid-market clients for SEO, PPC, and integrated digital marketing retainers
• Conduct consultative sales conversations with founders, CMOs, and marketing heads diagnosing business problems before pitching solutions
• Create and present customized proposals and pitch decks (SEO audits, growth roadmaps, retainer scoping)
• Drive outbound prospecting via LinkedIn, personal network, referrals, and targeted outreach not just RFP responses
• Own monthly/quarterly/annual revenue targets and forecast accurately
• Negotiate retainer pricing and contract terms in line with agency margins
• Work closely with SEO, content, and performance marketing teams to scope deliverables realistically during the sales process
• Maintain CRM hygiene and provide accurate pipeline visibility to leadership
Non-Negotiable Requirements
• Minimum 4+ years in business development / sales role within a digital marketing or SEO agency (not a generic IT/software sales background)
• Proven, verifiable track record of selling SEO retainers in the 50,000 5,00,000/month range
• Demonstrated experience selling PPC/performance marketing retainers (1,00,000 1,50,000/month range), and ideally exposure to SEO/SCM (social/content) and graphic design service bundling
• Candidate must be numerically confident able to walk through their own sales numbers, deal sizes, close rates, and quota attainment without hesitation or vague answers
• Consistent history of achieving/exceeding sales targets (not just carrying a target hitting it)
• Existing, active network within the Indian digital marketing/marketing services buyer ecosystem (founders, CMOs, marketing directors) that can be leveraged from day one
Preferred Experience
Prior employer is a known SEO/performance/digital agency
Experience with annual sales targets in the 50 lakh 1 crore range
Comfortable presenting to and negotiating with C-level/founder-level stakeholders
Strong written communication for proposal and pitch deck creation
What We Offer
Competitive fixed + performance-linked variable pay
Uncapped/high-ceiling incentive structure tied to retainer value and tenure
Exposure to marquee enterprise and D2C client portfolios
Fast-track growth path to Sales Manager / Account Director level
