Brand manager- job post
Job Description
1. Brand Management & Communication
Ensure consistent brand language, visual identity, and messaging across all customer touchpoints.
Translate Company’s brand vision and values into clear, compelling communication.
Maintain and refine brand guidelines to ensure consistency in catalogs, presentations, digital platforms, and marketing materials.
Strengthen brand recall and premium positioning through cohesive storytelling and messaging.
2. Product & Collection Marketing
Develop collection narratives, product stories, taglines, and unique selling propositions (USPs).
Write product descriptions, usage narratives, and product positioning content for catalogs and digital platforms.
Support new product launches with structured communication kits including product notes, presentations, and marketing materials.
Align product communication with hospitality industry needs and buyer expectations.
3. Sales Enablement (Critical Responsibility)
Create sales decks, product presentations, and one-pager materials for the sales team.
Adapt pitch presentations for hotels, restaurants, consultants, and hospitality buyers.
Develop marketing collateral including brochures, case studies, and proposals to support the sales process.
Help the sales team communicate product value and brand positioning beyond price.
4. Digital & Content Marketing
Plan and manage content strategy for Instagram and LinkedIn, focusing on quality storytelling and brand value.
Coordinate photoshoots, creative development, and content creation.
Manage collaboration with designers, freelancers, and creative vendors.
Monitor and optimize digital performance through analytics, engagement tracking, and campaign insights.
Oversee digital initiatives including website content, SEO, social media campaigns, and email marketing.
5. Lead Generation & Campaign Marketing
Plan and execute targeted marketing campaigns to generate qualified leads.
Collaborate closely with the sales team to nurture leads and improve conversion rates.
Design and execute product launches, promotional campaigns, and seasonal marketing initiatives.
Evaluate campaign performance and optimize strategies for better ROI.
6. Exhibitions & Events Marketing
Prepare exhibition pitch material, storytelling frameworks, and marketing communication.
Coordinate pre-event promotions and post-event follow-ups.
Ensure stall design, messaging, and presentation align with brand identity and sales objectives.
Support the sales team during exhibitions with structured communication and product positioning.
7. Marketing Operations, Team & Vendor Coordination
Work with internal teams, designers, freelancers, and marketing partners to execute marketing initiatives.
Manage relationships with creative vendors, agencies, and service providers.
Ensure timely delivery of marketing projects with quality control and brand consistency.
8. Budgeting, Reporting & Performance Tracking
Assist in preparing and managing the marketing budget.
Track campaign performance through analytics dashboards and MIS reporting.
Monitor key metrics such as lead generation, engagement, conversion rates, and ROI on marketing activities.
Provide regular reports and insights to management for strategic decision-making.
Pay: ₹700,000.00 - ₹1,200,000.00 per year
Work Location: In person
