Associate Group Head - Content Strategy

Associate Group Head - Content Strategy / 6 years to 8 years / Mumbai

Who you are?

You eat, breathe, sleep brands and everything social media content

Innovation runs in your blood and is always on top of digital marketing trends

Everything you see on social media looks like an opportunity for you to create some amazing work on the brands

You always have a quirky caption up your sleeve - words just keep coming to you

You deep dive into the strategy for the brand and can come up with short-form content that is innovative, creative and provide solutions

You have a knack with words and understand the social media content consumption pattern

You are known as the ‘Grammar Nazi’ for English and Hindi

Have an impeccable ability to understand client briefs and concept

Have worked in a digital agency and understand the pulse of advertising

Have managed and led a team of content writers

What you will do?

You will be writing copies for brands ranging from binge-watch worthy OTT shows to a kids brand like Edamamma to financial brands like Kotak

You will be responsible for developing and executing content strategies that drive brand awareness and promotions

You will be given the charge to think creatively to produce some new and trending ideas for various platforms

You will be working with the creative teams to create content that engages and resonates with the target audience

You will also be responsible for working and coordinating with various teams to pitch to prospective clients and get them onboard

You will be responsible for curating the copies, managing and optimizing content across multiple digital platforms

You will be responsible to ensure that the systems and processes are followed and also revising them to improve the efficiency of the team and yourself

You will be also involved in researching the trending social media trends develop strategies to capitalize on them for the brands you are working with

You understand the brand tonality and also maintain the same while creating content for the said brand

You don’t only consume lame jokes but crack some too