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Associate Director - Paid media (Jaipur)
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#797148
Remote / WFH
Social Beat
Job Description
Social Beat
www.socialbeat.in
Position Summary
We are looking for an analytically minded, Senior Digital Media Manager for Social Beat Digital Marketing Agency to focus on developing, executing, optimize campaign and media planning across Search, Display, Video & UAC/Mobile. This position has a focus on direct buying but will involve programmatic channels as well. Prior experience in programmatic is a plus.
We are looking for smart, passionate, and experienced professionals who want to be part of an innovative team in a rapidly evolving industry.
Key Responsibility Areas
Creating and presenting strategic digital media plans based on sound analytics, supported by data
Developing innovative solutions to continuously position as a cutting edge source for digital media strategy
Deploying appropriate technology platforms to find and engage with key target audience segments
Create digital media strategy and campaign plans (propose, iterate as needed, and secure approval from clients)
Develop the annual plan of strategy for the client
Fair understanding of performance marketing & therefore, lead performance planning & execution
Mentoring the junior team members.
Manage and engage with client counterparts and internal account teams for key account assignments
Participate in current business pitches, etc.
Manage & onboard media publishers
Ensure plans are executed flawlessly
Maintain status reports to ensure efficient workflow to meet deadlines and write reports of key meetings
Lead and manage the budget and client billing process
Skills
7+ years of experience working in media technology platforms.
Demonstrates understanding of media basics and concepts
Working knowledge of Syndicated tools (GA, GDS, GTM, and etc)
Understanding of optimization platforms & trafficking platforms
Microsoft Office Software (Outlook, Excel, Powerpoint, Word, etc)
Team player
Thinks Strategically
About Social Beat
Founded in 2012, Social Beat is a digital growth partner for leading brands and hyperscaling startups in India. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR and Chennai, they are India's fastest-growing independent digital marketing solutions company and manage 3% of digital media investment in India. Social Beat is a Google Premier Partner, Facebook Business Partner and works closely with ecosystem partners like Hotstar, Amazon & Linkedin. They work as extended growth teams at startups including boAt, Upgrad Campus, Global Bees, Blackbuck, Jupiter, Khatabook, Scaler, Whitehat Jr, Pharmeasy, Pinelabs, Wakefit, Juicy Chemistry and with top brands including Bharat Matrimony, Jaquar, Tata Cliq, Indiabulls Dhani, Tata Consumer Products, Mahindra Finance, Go Colors,
Hotstar, Himalaya Wellness, Quess Corp, Sundaram Mutual, Brigade Group, Give India and Isuzu on driving innovation through a combination of creativity and performance.
They have bagged numerous awards from Google, ET Brand Equity, Foxglove, Digies, Advertising Club of Madras, Advertising Club of Bangalore and adjudged amongst the Fastest Growing Agency by Agency Reporter.
www.socialbeat.in
Position Summary
We are looking for an analytically minded, Senior Digital Media Manager for Social Beat Digital Marketing Agency to focus on developing, executing, optimize campaign and media planning across Search, Display, Video & UAC/Mobile. This position has a focus on direct buying but will involve programmatic channels as well. Prior experience in programmatic is a plus.
We are looking for smart, passionate, and experienced professionals who want to be part of an innovative team in a rapidly evolving industry.
Key Responsibility Areas
Creating and presenting strategic digital media plans based on sound analytics, supported by data
Developing innovative solutions to continuously position as a cutting edge source for digital media strategy
Deploying appropriate technology platforms to find and engage with key target audience segments
Create digital media strategy and campaign plans (propose, iterate as needed, and secure approval from clients)
Develop the annual plan of strategy for the client
Fair understanding of performance marketing & therefore, lead performance planning & execution
Mentoring the junior team members.
Manage and engage with client counterparts and internal account teams for key account assignments
Participate in current business pitches, etc.
Manage & onboard media publishers
Ensure plans are executed flawlessly
Maintain status reports to ensure efficient workflow to meet deadlines and write reports of key meetings
Lead and manage the budget and client billing process
Skills
7+ years of experience working in media technology platforms.
Demonstrates understanding of media basics and concepts
Working knowledge of Syndicated tools (GA, GDS, GTM, and etc)
Understanding of optimization platforms & trafficking platforms
Microsoft Office Software (Outlook, Excel, Powerpoint, Word, etc)
Team player
Thinks Strategically
About Social Beat
Founded in 2012, Social Beat is a digital growth partner for leading brands and hyperscaling startups in India. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR and Chennai, they are India's fastest-growing independent digital marketing solutions company and manage 3% of digital media investment in India. Social Beat is a Google Premier Partner, Facebook Business Partner and works closely with ecosystem partners like Hotstar, Amazon & Linkedin. They work as extended growth teams at startups including boAt, Upgrad Campus, Global Bees, Blackbuck, Jupiter, Khatabook, Scaler, Whitehat Jr, Pharmeasy, Pinelabs, Wakefit, Juicy Chemistry and with top brands including Bharat Matrimony, Jaquar, Tata Cliq, Indiabulls Dhani, Tata Consumer Products, Mahindra Finance, Go Colors,
Hotstar, Himalaya Wellness, Quess Corp, Sundaram Mutual, Brigade Group, Give India and Isuzu on driving innovation through a combination of creativity and performance.
They have bagged numerous awards from Google, ET Brand Equity, Foxglove, Digies, Advertising Club of Madras, Advertising Club of Bangalore and adjudged amongst the Fastest Growing Agency by Agency Reporter.
