Associate Director, Events- job post McLean & CompanyAssociate Director, Events- job post McLean
Job Description
The Associate Director, Events is responsible for the strategic planning, execution, and continuous improvement of hosted events within McLean & Company.
This role blends event strategy, stakeholder alignment, logistics execution, vendor and venue management, systems administration, and team management to ensure events are delivered on time and on budget.
The Associate Director will work cross-functionally with Sales, Marketing, Research, Executive Services, Design, and other internal teams to ensure events are strategically selected, effectively promoted, operationally sound, and measured against business objectives.
Responsibilities-
Event Strategy and Planning:
Identify, evaluate, and recommend events with a strategic focus on market positioning, brand awareness, client acquisition, and business growth across key regions.
Support the development of annual event strategy by incorporating historical performance, feedback, business priorities, lessons learned, and market opportunities.
Work closely with Sales and key leaders to assess, prioritize, and approve events that align with company goals, product priorities, and audience needs.
Develop business cases, event concepts, and recommendations that support growth objectives.
Manage event budgets, including revenue and expense considerations, while identifying opportunities to improve efficiency and budget adherence.
Event Execution and Logistics:
Lead the team responsible for planning and execution of conferences, executive dinners, breakfasts, hosted programs, and other event formats.
Review proposals, negotiate contracts, and manage relationships with venues, vendors, sponsors, and external partners.
Manage the team responsible for event timelines, deliverables, tasks, and dependencies to ensure deadlines are met and events run seamlessly.
Oversee execution of registration processes, attendee communications, promotional collateral, event assets, and shipments.
Develop and optimize scalable processes for sourcing, evaluating, contracting, and managing all third-party events, ensuring alignment with business objectives, attendee experience standards, and budget requirements.
