Verified Job
Marketing
Assistant Manager / Sr. Executive - Performance Marketing
Marketing
#7020
Remote / WFH
Job Description
Job Title: Assistant Manager / Sr. Executive - Performance Marketing
Location: Hiranandani Estate, Thane
Experience: 5 years in Performance Marketing
Job Summary: We are looking for a Performance Marketing Manager with a strong track record in driving business growth through Google Ads, Meta Ads, content strategy, agency management, and budget optimization. The ideal candidate should be data-driven, strategic, and experienced in planning, executing, and optimizing paid media campaigns to maximize ROI.
Key Responsibilities: Paid Media Strategy & Execution: Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta (Facebook, Instagram), and other digital platforms.
Budget Planning & Optimization: Manage ad spend efficiently to maximize conversions while ensuring optimal cost per acquisition (CPA) and return on ad spend (ROAS).
Content Planning & Management: Collaborate with content and creative teams to align ad creatives, messaging, and landing pages for maximum impact.
Data Analysis & Performance Tracking: Monitor campaign performance, analyse key metrics, and generate insights to improve targeting, bidding strategies, and overall effectiveness.
A/B Testing & Conversion Optimization: Continuously test ad copies, creatives, and landing pages to enhance conversion rates.
SEO & Retargeting Strategy: Implement strategies for remarketing, lookalike audiences, and customer segmentation to drive engagement and sales.
Agency & Vendor Management: Oversee external agencies, freelancers, and partners to execute and optimize paid media strategies.
Competitor & Market Analysis: Keep track of industry trends, competitor strategies, and emerging digital marketing opportunities.
Key Requirements:
4+ years of experience in performance marketing, paid media, and digital advertising.
Proven success in scaling Google Ads, Meta Ads (Facebook, Instagram), and other performance marketing channels.
Strong expertise in budget management, bid strategy, and campaign optimization. Hands-on experience with Google Analytics, Google Tag Manager, and other tracking tools.
Understanding of SEO, landing page optimization, and content marketing.
Ability to analyse data-driven insights and translate them into actionable marketing strategies.
Experience in agency/vendor management and working with creative teams.
Strong problem-solving skills and the ability to thrive in a fast-paced environment.
Preferred Skills: Experience in healthcare, wellness, or e-commerce industries is a plus. Knowledge of CRM, email marketing, and automation tools to enhance campaign performance. Familiarity with programmatic advertising and affiliate marketing.
Interested candidate can share cv at bhakti@drstore.in / taruja@drstore.in
Job Types: Full-time, Permanent
Pay: ₹700,000.00 - ₹1,000,000.00 per year
Benefits:
Health insurance
Life insurance
Provident Fund
Ability to commute/relocate:
Hiranandani Estate, Thane, Maharashtra: Reliably commute or planning to relocate before starting work (Required)
Education:
Bachelor's (Required)
Experience:
Performance marketing: 5 years (Required)
Work Location: In person
Location: Hiranandani Estate, Thane
Experience: 5 years in Performance Marketing
Job Summary: We are looking for a Performance Marketing Manager with a strong track record in driving business growth through Google Ads, Meta Ads, content strategy, agency management, and budget optimization. The ideal candidate should be data-driven, strategic, and experienced in planning, executing, and optimizing paid media campaigns to maximize ROI.
Key Responsibilities: Paid Media Strategy & Execution: Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta (Facebook, Instagram), and other digital platforms.
Budget Planning & Optimization: Manage ad spend efficiently to maximize conversions while ensuring optimal cost per acquisition (CPA) and return on ad spend (ROAS).
Content Planning & Management: Collaborate with content and creative teams to align ad creatives, messaging, and landing pages for maximum impact.
Data Analysis & Performance Tracking: Monitor campaign performance, analyse key metrics, and generate insights to improve targeting, bidding strategies, and overall effectiveness.
A/B Testing & Conversion Optimization: Continuously test ad copies, creatives, and landing pages to enhance conversion rates.
SEO & Retargeting Strategy: Implement strategies for remarketing, lookalike audiences, and customer segmentation to drive engagement and sales.
Agency & Vendor Management: Oversee external agencies, freelancers, and partners to execute and optimize paid media strategies.
Competitor & Market Analysis: Keep track of industry trends, competitor strategies, and emerging digital marketing opportunities.
Key Requirements:
4+ years of experience in performance marketing, paid media, and digital advertising.
Proven success in scaling Google Ads, Meta Ads (Facebook, Instagram), and other performance marketing channels.
Strong expertise in budget management, bid strategy, and campaign optimization. Hands-on experience with Google Analytics, Google Tag Manager, and other tracking tools.
Understanding of SEO, landing page optimization, and content marketing.
Ability to analyse data-driven insights and translate them into actionable marketing strategies.
Experience in agency/vendor management and working with creative teams.
Strong problem-solving skills and the ability to thrive in a fast-paced environment.
Preferred Skills: Experience in healthcare, wellness, or e-commerce industries is a plus. Knowledge of CRM, email marketing, and automation tools to enhance campaign performance. Familiarity with programmatic advertising and affiliate marketing.
Interested candidate can share cv at bhakti@drstore.in / taruja@drstore.in
Job Types: Full-time, Permanent
Pay: ₹700,000.00 - ₹1,000,000.00 per year
Benefits:
Health insurance
Life insurance
Provident Fund
Ability to commute/relocate:
Hiranandani Estate, Thane, Maharashtra: Reliably commute or planning to relocate before starting work (Required)
Education:
Bachelor's (Required)
Experience:
Performance marketing: 5 years (Required)
Work Location: In person
