Work collaboratively with Brand & Digital Marketing team to execute content marketing strategy.
Ensure that online web content contains sufficient keywords for search engine optimization and is in sync with offline.
Writing copy for various offline and online platforms including social media, print, sales brochure, digital campaign banners, website landing pages, email, push notifications,sms, brochures, print etc .
Partners with other team members to develop ideas that are on- brief and on strategy and ensure flawless execution of work
Monitor and change advertising campaign copies to change the effectiveness.
Ensure all-around copy consistency (brand copy, style, fonts, images, and tone of voice) as per the Brand guidelines