Verified Job
Marketing
Assist. Marketing Manager-Medical Devices
Marketing
#718560
Remote / WFH
B L LIFE SCIENCES PVT LTD ·
Job Description
The role is responsible for translating market opportunities into measurable sales outcomes by building strong relationships with hospitals and institutions, developing effective go-to-market strategies, and ensuring high conversion of marketing efforts into business.
1. Revenue Growth & Market Expansion
• Own and drive top-line revenue targets for assigned product portfolio (monthly, quarterly, annual).
• Identify high-potential hospitals, surgeons, and institutions and convert them into active accounts.
• Increase market share vs competitors through targeted positioning and pricing strategies.
• Launch new products with defined revenue targets, timelines, and adoption plans
2. Lead Generation & Demand Creation
• Design and execute doctor engagement programs (CMEs, workshops, webinars, OT demos).
• Generate qualified leads for the sales team through campaigns, conferences, and KOL engagement.
• Work closely with sales to convert leads into closures (not just generate inquiries).
• Build long-term relationships with doctors to influence product adoption.
• Facilitate product trials, case studies, and clinical endorsements.
3. Sales Team Enablement
• Train sales teams on:
• Product features & differentiation
• Clinical application
• Competitive positioning
• Develop sales pitch decks, objection-handling guides, and demo protocols.
• Accompany field teams for joint calls and key account conversions.
• Ensure sales teams meet conversion ratios and productivity metrics.
4. Product Positioning & Competitive Strategy
• Conduct competitor analysis (pricing, features, market penetration).
• Define USP-based positioning for each product.
• Develop counter-strategies to win against competitors in tenders and institutional sales.
• Support sales in tender participation, technical documentation, and pricing strategy.
5. Channel & Distribution Development
• Identify and appoint strong distributors in untapped territories.
• Drive secondary sales through distributors.
• Monitor distributor performance and ensure stock availability & liquidation.
6. Data-Driven Decision Making
• Track and Analyze:
• Sales vs target
• Lead conversion rates
• Product-wise performance
• Region-wise growth
• Present weekly/monthly business reviews with actionable insights.
• Use CRM/data tools to ensure visibility of pipeline and closures.
• Advances Proficiency in MS Excel (Pivot Tables, VLOOKUP/XLOOKUP, Dashboards)
Experience with CRM platforms (Zoho, Salesforce, or equivalent)
Strong Analytical and problem solving skills
Understanding of sales operation and distribution-driven business models
Job Types: Full-time, Permanent
Pay: ₹50,000.00 - ₹60,000.00 per month
Benefits:
• Health insurance
• Provident Fund
Work Location: In person
1. Revenue Growth & Market Expansion
• Own and drive top-line revenue targets for assigned product portfolio (monthly, quarterly, annual).
• Identify high-potential hospitals, surgeons, and institutions and convert them into active accounts.
• Increase market share vs competitors through targeted positioning and pricing strategies.
• Launch new products with defined revenue targets, timelines, and adoption plans
2. Lead Generation & Demand Creation
• Design and execute doctor engagement programs (CMEs, workshops, webinars, OT demos).
• Generate qualified leads for the sales team through campaigns, conferences, and KOL engagement.
• Work closely with sales to convert leads into closures (not just generate inquiries).
• Build long-term relationships with doctors to influence product adoption.
• Facilitate product trials, case studies, and clinical endorsements.
3. Sales Team Enablement
• Train sales teams on:
• Product features & differentiation
• Clinical application
• Competitive positioning
• Develop sales pitch decks, objection-handling guides, and demo protocols.
• Accompany field teams for joint calls and key account conversions.
• Ensure sales teams meet conversion ratios and productivity metrics.
4. Product Positioning & Competitive Strategy
• Conduct competitor analysis (pricing, features, market penetration).
• Define USP-based positioning for each product.
• Develop counter-strategies to win against competitors in tenders and institutional sales.
• Support sales in tender participation, technical documentation, and pricing strategy.
5. Channel & Distribution Development
• Identify and appoint strong distributors in untapped territories.
• Drive secondary sales through distributors.
• Monitor distributor performance and ensure stock availability & liquidation.
6. Data-Driven Decision Making
• Track and Analyze:
• Sales vs target
• Lead conversion rates
• Product-wise performance
• Region-wise growth
• Present weekly/monthly business reviews with actionable insights.
• Use CRM/data tools to ensure visibility of pipeline and closures.
• Advances Proficiency in MS Excel (Pivot Tables, VLOOKUP/XLOOKUP, Dashboards)
Experience with CRM platforms (Zoho, Salesforce, or equivalent)
Strong Analytical and problem solving skills
Understanding of sales operation and distribution-driven business models
Job Types: Full-time, Permanent
Pay: ₹50,000.00 - ₹60,000.00 per month
Benefits:
• Health insurance
• Provident Fund
Work Location: In person
