Area Sales Manager- Delhi (FMCG)

Position: Area Sales Manager – Food/FMCG

Location: [Delhi]

Industry: Food Processing / Confectionery Ingredients / FMCG

Experience Required: 8+ Years

Function: Sales Business Development

Education: MBA/PGDM in Marketing (Candidates with a Food Technology background will be preferred)

About the Opportunity:

We are hiring for one of India’s fastest-growing and well-established brands in the food and confectionery ingredient space. The company serves a wide B2B customer base including bakeries, industrial food manufacturers, HORECA clients, and culinary institutions. With an ever-expanding product portfolio and nationwide presence, this organization offers a strong foundation and clear growth path for driven sales professionals.

We are looking for a dynamic and strategic Area Sales Manager who can drive business growth, lead sales teams, manage distributor networks, and represent the brand in high-impact customer and channel engagements.

Key Responsibilities:
• Lead regional sales activities to achieve monthly, quarterly, and annual sales targets across products and customer segments.
• Manage and support key channel partners including distributors, sub-distributors, wholesalers, and retail stakeholders.
• Recruit, lead, and mentor a team of Sales Executives/Senior Sales Executives while ensuring high levels of motivation, performance, and accountability.
• Conduct structured product presentations, technical workshops, and end-user training to create awareness and drive product adoption.
• Partner with the marketing team to execute branding initiatives, participate in trade fairs, culinary shows, and organize awareness campaigns in catering colleges and food tech institutions.
• Identify key accounts and ensure regular engagement to resolve concerns, understand future requirements, and unlock upselling opportunities.
• Expand the channel network by identifying new distributors or dealers and completing formal onboarding procedures.
• Monitor market trends, customer feedback, competitor strategies, and pricing to provide actionable insights to the zonal leadership team.
• Ensure timely stock replenishment and work closely with internal logistics and dispatch teams for smooth order execution.
• Follow up on receivables and ensure adherence to credit terms and payment cycles across the distributor network.
• Submit timely reports on secondary sales, stock positions, and territory performance.

Ideal Candidate Profile:
• 6+ years of experience in FMCG or Food industry sales, with proven exposure to channel sales and distributor management.
• Minimum 2 years in a team handling role.
• Strong track record of meeting sales targets, driving market development, and building lasting customer relationships.
• Experience in handling B2B or institutional sales within food-related segments is highly desirable.
• Excellent communication, negotiation, and problem-solving skills.
• Working knowledge of territory planning, reporting tools, and market intelligence.
• Fluent in English and regional languages as applicable.

Why This Role Stands Out:
• Opportunity to join a growing legacy brand in the high-demand food ingredients space
• Freedom to lead a team, manage a region, and drive strategic impact
• Strong support system, brand recall, and career advancement opportunities
• Competitive compensation and performance-based incentives Read more