Area Sales Manager
Job Description
volume sales : region, area, territory
key focussed product sales : region, area, territory
ensure growth as per objective of the division
enhance productivity
ensure successful launch of new product
product promotion
programme implementation
core customer coverage by all medical representative and area manager
utilization of inputs – suggest appropriate reduction or addition of specific product samples or inputs
new product launch success
stock allocation
implementation of promotional strategies and inputs
develop relationship with key customer and ensure effective service and satisfaction
coordination with ZSM / HO
handle doctor’s opinions/ queries/ objections
Area Sales Manager
La-med Healthcare
Delhi
Full job description
SUMMARY AND KEY RESPONSIBILITY OF REGIONAL MANAGER
Forecast & achievement of objectives
volume sales : region, area, territory
key focussed product sales : region, area, territory
ensure growth as per objective of the division
enhance productivity
ensure successful launch of new product
product promotion
programme implementation
core customer coverage by all medical representative and area manager
utilization of inputs – suggest appropriate reduction or addition of specific product samples or inputs
new product launch success
stock allocation
implementation of promotional strategies and inputs
develop relationship with key customer and ensure effective service and satisfaction
coordination with ZSM / HO
handle doctor’s opinions/ queries/ objections
key stockist management inventory and outstanding
recommendation for the addition and deletion of stockist based on merits and demerits
ensures to maintenance of ” NORMS AND STANDARD OF COMPANY POLICIES”
Morale and discipline
Recruitment, induction, training and development
Regular joint work with : medical representative ( front line manager) minimum 2 days / MR/ MONTH and area sales manager ( first line manager)
During field work assess their capabilities
validate feedback which is collected by sales executive ( front line manager) and area sales manager
identify the factors related to market, customer, competition, brand performance and contribution
build strategies and work for improvement of all identified factors
