Area Business Head

The Area Business Head is responsible for leading and managing all aspects of the business within a specific geographic area. This includes developing and implementing business strategies, achieving sales targets, managing budgets, and leading a team of sales professionals. The Area Business Head plays a critical role in driving revenue growth, market share, and profitability for the company.

Business: Achieve Regional targets by reaching out and tapping the full potential of the

targeted customer segment within the specified area

Sourcing: Achieve revenue targets by driving the Sales Officers / Cluster Managers and

ensuring that the sales process is followed in letter & spirit (Productivity, Yield, Market

Share and compliance to credit policy)

Collections: Achieve NIL overdue month on month and course correct exceptions based

on EWS

Operating costs: Maintain expenses within Budgeted limits for the region

MIS: Collate and share market information, customer insights & performance parameters

in specified formats on a regular basis

Performance Review: Conduct weekly/monthly/quarterly review of individual / Cluster

performance and take corrective actions

Marketing Initiatives: Develop and implement effective marketing activities to improve

revenue by enhancing customer experience/retention

Team Management: Recruit, train, motivate, mentor and review performance of Sales

Officers / Cluster Managers & other support staff

Rewards and Recognition: Identify excellent performers / achievers and recommend

them for annual awards/immediate recognition

Value, contribution & market share objectives: Evolve & operationalize sales plan to

achieve value, contribution and market share targets and per HHF

Channel Management: Assessment & Appointment of right Dealers & Distributors after

thorough screening, activating low performing Dealers and unlocking certain key

counters etc.

Pricing & Sales Hygiene: Take decisions on trade margins for different channel partners

b) Ensure adherence to credit norms & receivables norms as per policy and take

corrective/ preventive actions where necessary

Business Intelligence: Monitoring market & competition and provide timely feedback,

Identifying & quantifying new markets and Provide inputs based on analysis of sales data

to other functions & overall business plan