AI Marketing Lead

KaraX.ai C3aLabs Do Not Apply If: - You have not actively used AI tools (ChatGPT, Claude, Gemini, or similar) in a marketing context. - You cannot write basic code or build simple automation scripts - this role requires hands-on technical ability. - You have never built or experimented with AI agents or automated marketing workflows. - You need a manager to hand you a task list. We expect proactive ownership, not task execution. - You are unavailable to work 5:00 PM - 2:00 AM IST. These are non-negotiable working hours. About the Role AI is fundamentally reshaping how consumers discover, evaluate, and interact with brands. KaraX.ai - C3aLabs' AI platform - is growing fast, and we need a marketing leader who can combine deep digital marketing expertise with genuine AI fluency and technical ability. This is not a traditional marketing manager role. You will be expected to think in systems, build automation, write code when needed, and leverage AI agents to scale marketing operations far beyond what a conventional marketer could achieve alone. If you thrive at the intersection of creativity, data, and technology - and you're hungry to build something real - this role is for you. What You'll Build Consumer Acquisition & Growth - Own and execute a full-funnel consumer acquisition strategy for KaraX.ai across paid and organic channels - Build and optimize user acquisition funnels on Google Ads, Meta, YouTube, and LinkedIn - Design referral programs, viral loops, and word-of-mouth campaigns targeting remote workers, freelancers, consultants, and productivity enthusiasts - Drive app store optimization (ASO) to improve mobile app visibility and downloads AI-Powered Marketing Automation - Build AI agents and marketing automation workflows using tools like n8n, Make, or custom Python/JS scripts - Use ChatGPT, Claude, Gemini, and similar tools to scale content production, ad copy iteration, and audience personalization - Develop and deploy AI-driven lead nurture flows, dynamic landing pages, and automated reporting pipelines - Stay ahead of AI Search Optimization (AISO), Generative Engine Optimization (GEO), and Search Experience Optimization (SXO) as emerging acquisition levers Content, Social & Brand - Create high-impact consumer content - videos, reels, tutorials, testimonials - that communicates KaraX's value with clarity - Build and grow KaraX's presence on Instagram, YouTube, Twitter/X, and LinkedIn - Identify and partner with influencers, content creators, and productivity thought leaders for authentic brand awareness campaigns Performance & Conversion Optimization - Own customer acquisition metrics: CAC, LTV, funnel conversion rates, channel ROI, and activation rates - Continuously test and optimize landing pages, onboarding flows, and pricing pages to improve conversion - Use analytics tools (Google Analytics, Mixpanel, or Amplitude) to track user behavior, identify drop-off points, and drive data-backed decisions What We're Looking For Must-Have - 2-4 years of hands-on experience in B2C digital marketing, growth marketing, or consumer acquisition - Demonstrated ability to use AI tools in real marketing workflows - not just awareness, but active daily usage - Ability to code: Python, JavaScript, or equivalent. You don't need to be a senior engineer, but you must be able to build scripts, automate tasks, and prototype AI agent workflows independently - Experience building or working with AI agents and prompt-based automation (LangChain, AutoGPT, Make, or similar) - Strong command of paid acquisition: Google Ads, Meta Ads, and at least one additional paid channel - Proficiency with analytics tools to track funnel performance and inform optimization decisions - Bachelor's degree in Marketing, Business, Communications, Computer Science, or a related field Nice to Have - Familiarity with AISO, GEO, and SXO - understanding how AI-driven search is changing discovery - Experience with MidJourney, Runway, ElevenLabs, or other generative AI creative tools - Background in SaaS or productivity app marketing - Exposure to marketing for developer or AI-native products How You Operate At C3aLabs, how you work is as important as what you deliver. Every team member is expected to operate with: - Ownership mindset, not a task mindset - you think in outcomes, not assignments - "You chase me - I don't chase you" - proactive communication, no follow-up required from leadership - AI proficiency as a baseline - if you're not using AI daily, you're working at half speed - Initiative and curiosity - you surface ideas, questions, and improvements without being asked - Comfort with ambiguity and rapid change - the roadmap evolves, and so must you Why Join C3aLabs - You'll be an early, high-impact hire shaping the marketing function from the ground up - Direct access to the founding team and visibility into product, strategy, and roadmap decisions - Work at the frontier of AI - the tools you'll use and build here don't exist at most companies yet - KaraX.ai is a product that genuinely changes how people work - you'll be marketing something that matters - Competitive compensation with performance upside as the company scales How to Apply If you've read everything above and believe you are a strong fit, apply here: Applications without the form submission will not be considered.