Advertising and Analytics Associate

Job Designation: Advertising and Analytics Associate

Job Location: Bavdhan, Pune

Industry Type: Digital Marketing

Salary Range: As per Industry Standards

Experience: 2-4 yrs

Job Description: -
• Experience in handling advertising on Twitter, Facebook, Instagram, YouTube, LinkedIn, Google, Yahoo, and other digital marketing platforms
• Prior experience in analyzing data from Google AdWords, Facebook Advert, Yahoo Bing Ad Dashboards, and other digital marketing platforms is a must.
• Skills to create Media Planning and Ads Estimations to be used for sales pitching.
• Creating Managing Campaigns in Both Search Display Networks by using Contextual Targeting Placement Tools.
• Understanding of all the Ads Channels and ability to suggest the right Ads as per the product/service.
• Experience with cloud infrastructure providers like Amazon AWS or Google Cloud.
• Develop paid marketing strategies for key accounts to drive growth and maximize the performance of digital marketing for the client.
• Analyzing Online markets and creating a list of potential Keywords Phrases using different keyword-searching tools.
• Write creative ad copies and test alternate Ad copies and improve conversion rate.
• Keeping a regular eye on-trend and updating campaigns regularly to increase conversion rate maintaining CPC and CTR ratio Read more