• Adobe Analytics implementation experience across the lifecycle.
• The person should be very well-versed with Adobe Launch or any other tag management solutions
• Excellent JavaScript experience in coding and troubleshooting analytics implementation on a given site.
• Create and maintain Adobe Analytics JavaScript tags and plugins.
• Good understanding of Optimization / Testing Tools Experience like Adobe Test & Target, Optimizely, etc.
• Convert scope and requirements to Solution Design Reference (SDR) document
• Be able to convert SDR to exact JS code to be added on the page or user actions on the page
• Thorough knowledge of reporting console and admin console
• Collaboration with various business stakeholders in scoping out analytics implementation for new initiatives
• Hands-on experience with one or more debugging tools like Charles, and Chrome Debugger.
• Hands-on experience in implementing 3rd party or Marketing pixels such as Google gTag, Facebook Pixel, Linked Insight tags etc...
• Good understanding of Reporting and Analytics concepts