Retail Sales Executive

Job Title: Retail Sales Executive – Automotive Sector



Experience: 1–5 years in automobile or B2C sales (preferred)

Qualification: Graduate in any discipline; MBA preferred

Job Overview:We are looking for a dynamic and driven Retail Sales Executive to manage and drive the complete E-T-B-R (Enquiry to Retail) cycle in our automotive retail operations. The ideal candidate will focus on enquiry generation, conversion, retail performance, digital adoption, manpower productivity, and inventory control to achieve monthly targets and enhance customer satisfaction.

Key Responsibilities:1. Sales Conversion Management:Manage the full E-T-B-R process: Enquiry, Test Drive, Booking, and Retail.
Execute activations and campaigns to generate enquiries.
Ensure high-quality and high-volume test drives from all enquiry sources.
Achieve monthly retail targets and maintain optimal VDN vs. Retail ratio.
Focus on improving Conversion Ratio (CVR) through structured processes.
Ensure accuracy and authenticity of booking data and DMS entries.
Prepare and plan monthly and N+1 month sales projections.
2. Manpower Productivity Team Management:Identify training needs and conduct regular skill enhancement sessions.
Motivate and retain team members through incentives and recognition.
Drive adherence to the brand’s sales story and customer engagement standards.
3. Digital Adoption Engagement:Promote and ensure adoption of digital sales tools like:

Test Drive Anytime Anywhere (TDAA)
Personal Voice Assistant (PVA)
Bring Showroom Home (BSH)
Virtual Reality (VR)
Tablet-enabled selling
Monitor and improve performance of Digital Engagement Managers (DEMs).
4. Inventory Financial Management:Ensure optimum rotation of dealer working capital.
Drive liquidation of aging stock and maintain accurate sales forecasting.
Reduce dealer market outstanding and ensure healthy stock movement.
Desired Skills:Strong interpersonal and communication skills
Customer-oriented mindset
Data-driven decision-making ability
Knowledge of CRM tools and DMS systems
Proficiency in using digital sales tools and platforms
Reporting To: Sales Manager / Business Head Read more