A telesales or telemarketing executive works in a call center and uses inbound and outbound calling to make sales for the company. The role of a telemarketing executive is to use their persuasion skills to sell, upsell and cross-sell the company’s products or services. From generating leads to processing and answering customer queries, a telesales executive handles all kinds of telephonic conversations representing a company. With the primary objective to meet sales targets, telesales executives rely on strong communication and negotiation skills to excel in their job.