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Web Designer and Content Specialist

Adairville, Kentucky
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Graphic / Web Designer
#786985
Remote / WFH
Upwork

Job Description

Job highlights
Identified by Google from the original job post
Qualifications
Experience building healthcare or service-based websites, ideally for organizations that serve both consumers and business or clinical partners
Strong skills in responsive design, UI and UX, and accessibility
Demonstrated Webflow expertise, including building and structuring content with Webflow CMS collections
Technical SEO competence, including semantic HTML, heading structure, metadata, page speed, and correct handling of 301 redirects during a platform migration
A portfolio of clean, modern, live sites we can visit and click through, with a clear account of what you personally designed or built on each
Ability to work independently and communicate clearly
Content strategy or copywriting ability
Neurocare will supply subject-matter input and clinical detail, and a candidate who can shape that into clear, well-structured pages is a strong advantage
Responsibilities
Deliver a full visual and structural refresh that improves clarity, navigation, and experience for both patients and referring providers
Migrate to Webflow
Rebuild the site in Webflow and move us off our current platform, planning and executing the migration with proper 301 redirects so we do not lose our existing search rankings
Build for maintainability
Structure recurring content such as locations and provider information as Webflow CMS collections, so our team can keep the site current after handoff without breaking the design
Strengthen the structure
Build clean, semantic, accessible pages with a correct heading hierarchy, proper metadata, and fast load times
Improve the user experience
Make it easier for patients and providers to find services, understand testing options, locate our facilities, and contact our team
Maintain the site
Make periodic content edits, add new pages, and keep the site secure, functional, and consistent across devices and browsers



Job description
We are hiring a Web Designer and Content Specialist to lead a full redesign of our website in Webflow and provide ongoing updates that keep our digital presence clear, modern, and effective.

Our site serves two distinct audiences and both matter. Patients and families need to understand their testing options, find our locations, and reach our team with confidence. Referring physicians and hospital partners need to understand who we are, why leading health systems trust us, and how to work with us. The person we hire must design for both audiences rather than treating this as a single patient-facing consumer site. If that distinction shapes how you think about a project, we want to hear from you.

Lead the redesign. Deliver a full visual and structural refresh that improves clarity, navigation, and experience for both patients and referring providers.

Migrate to Webflow. Rebuild the site in Webflow and move us off our current platform, planning and executing the migration with proper 301 redirects so we do not lose our existing search rankings.

Build for maintainability. Structure recurring content such as locations and provider information as Webflow CMS collections, so our team can keep the site current after handoff without breaking the design.

Strengthen the structure. Build clean, semantic, accessible pages with a correct heading hierarchy, proper metadata, and fast load times.

Improve the user experience. Make it easier for patients and providers to find services, understand testing options, locate our facilities, and contact our team.

Maintain the site. Make periodic content edits, add new pages, and keep the site secure, functional, and consistent across devices and browsers.

What We Are Looking For:

Required

Experience building healthcare or service-based websites, ideally for organizations that serve both consumers and business or clinical partners

Strong skills in responsive design, UI and UX, and accessibility

Demonstrated Webflow expertise, including building and structuring content with Webflow CMS collections

Technical SEO competence, including semantic HTML, heading structure, metadata, page speed, and correct handling of 301 redirects during a platform migration

A portfolio of clean, modern, live sites we can visit and click through, with a clear account of what you personally designed or built on each

Ability to work independently and communicate clearly

Preferred

Content strategy or copywriting ability. Neurocare will supply subject-matter input and clinical detail, and a candidate who can shape that into clear, well-structured pages is a strong advantage.

Awareness of healthcare privacy requirements, including keeping protected health information off the marketing site, routing patient data to our secure portal, and the basics of business associate agreements
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