Verified Job
Graphic / Web Designer
Growth Marketing Manager- job post Straight Up Health
Graphic / Web Designer
#787020
Remote / WFH
Straight Up Health
Job Description
Full job description
Growth Marketing Manager
Help More Families Find the Support They Need
Toronto, ON | Full-Time | Hybrid In-Person and virtual | $70,000–$80,000 based on experience
About Straight Up Health
Every parent wants to know they’re doing everything they can to help their child.
When a child or teen is struggling, finding the right support can feel overwhelming. At Straight Up Health, we’re changing that.
We’re a modern mental health practice supporting children, teens, young adults, and families through therapy, coaching, assessments, groups, workshops, and education.
We’re growing—and we’re looking for someone who wants to help us build what’s next.
This is a rare opportunity to build a marketing function—not just inherit one.
We’re looking for an ambitious Growth Marketing Manager who can combine strategy, creativity, data, and execution to help more families discover Straight Up Health.
If you love building, testing ideas, creating campaigns, analyzing results, and seeing your work translate into real growth, this could be a great fit.
What You’ll Own
Growth Strategy & Client Acquisition
Develop and execute our growth marketing strategy.
Build campaigns that generate qualified client inquiries and increase brand awareness.
Build and optimize funnels from awareness → engagement → consultation → client.
Identify new opportunities across digital marketing, partnerships, referrals, and community engagement.
Test, learn, and continuously improve.
Google & Meta Ads
Plan, launch, and optimize Google Ads campaigns.
Manage Meta (Facebook & Instagram) advertising campaigns.
Build remarketing and audience strategies.
A/B test creative, messaging, audiences, and landing pages.
Monitor budgets, cost per lead, conversion rates, and ROI.
Instagram, LinkedIn & Content
Own our Instagram and LinkedIn presence.
Develop content calendars aligned with our campaigns and business goals.
Write compelling copy for social, email, blogs, and advertising.
Create graphics and short-form content using Canva or similar tools.
Help tell the stories that build trust with families and position Straight Up Health as a leader in mental health.
Website, Analytics & Conversion
Manage Google Analytics 4, Google Tag Manager, and Meta Pixel.
Monitor website performance and conversion data.
Optimize landing pages and calls-to-action.
Improve the journey from first interaction to booking.
Work with external partners when technical website support is required.
Partnerships & Community Growth
Build relationships with schools, physicians, employers, community organizations, and referral partners.
Growth Marketing Manager
Help More Families Find the Support They Need
Toronto, ON | Full-Time | Hybrid In-Person and virtual | $70,000–$80,000 based on experience
About Straight Up Health
Every parent wants to know they’re doing everything they can to help their child.
When a child or teen is struggling, finding the right support can feel overwhelming. At Straight Up Health, we’re changing that.
We’re a modern mental health practice supporting children, teens, young adults, and families through therapy, coaching, assessments, groups, workshops, and education.
We’re growing—and we’re looking for someone who wants to help us build what’s next.
This is a rare opportunity to build a marketing function—not just inherit one.
We’re looking for an ambitious Growth Marketing Manager who can combine strategy, creativity, data, and execution to help more families discover Straight Up Health.
If you love building, testing ideas, creating campaigns, analyzing results, and seeing your work translate into real growth, this could be a great fit.
What You’ll Own
Growth Strategy & Client Acquisition
Develop and execute our growth marketing strategy.
Build campaigns that generate qualified client inquiries and increase brand awareness.
Build and optimize funnels from awareness → engagement → consultation → client.
Identify new opportunities across digital marketing, partnerships, referrals, and community engagement.
Test, learn, and continuously improve.
Google & Meta Ads
Plan, launch, and optimize Google Ads campaigns.
Manage Meta (Facebook & Instagram) advertising campaigns.
Build remarketing and audience strategies.
A/B test creative, messaging, audiences, and landing pages.
Monitor budgets, cost per lead, conversion rates, and ROI.
Instagram, LinkedIn & Content
Own our Instagram and LinkedIn presence.
Develop content calendars aligned with our campaigns and business goals.
Write compelling copy for social, email, blogs, and advertising.
Create graphics and short-form content using Canva or similar tools.
Help tell the stories that build trust with families and position Straight Up Health as a leader in mental health.
Website, Analytics & Conversion
Manage Google Analytics 4, Google Tag Manager, and Meta Pixel.
Monitor website performance and conversion data.
Optimize landing pages and calls-to-action.
Improve the journey from first interaction to booking.
Work with external partners when technical website support is required.
Partnerships & Community Growth
Build relationships with schools, physicians, employers, community organizations, and referral partners.
