Full job description
Wattpad’s vision is to entertain and connect the world through webnovel stories. Since 2006, we’ve been on a mission to use the power of community and technology to unleash the full potential of stories to the world. Representing a tapestry of cultures and languages, people around the world come to Wattpad every month to share and discover stories they can’t find anywhere else. Come build the future of entertainment and storytelling with our global team, and write your next chapter with us!
Wattpad is part of the WEBTOON family of brands, the largest storytelling platform in the world that enables creators and users to discover, create, and share stories. With over 24 million creators and ~170 million active users per month, we are truly empowering creation by anyone, for everyone. To read more about our family of Brands, check out our website here.
The IP Marketing Team aims to generate unparalleled demand for stories by our leading creators, by leveraging the Wattpad community's power and data to cultivate and expand audiences and fandoms. We attract large audiences to our hookiest stories to create new models of success on Wattpad. Then, we engage and mobilize them to champion our creators as their stories get adapted into published books, films, TV series, or other engaging formats.
We are seeking a strategic, collaborative, and innovative Senior Manager, IP Marketing to further scale Wattpad's IP Marketing practice and create big hits. This high-impact role is crucial for fulfilling the company's mission of becoming the global hub for storytellers and readers, and it plays a key part in realizing Wattpad's ambitious IP leadership vision. Reporting to the Director, Marketing, you will be responsible for all story marketing initiatives—from strategy to execution—aimed at growing awareness, audience engagement, and revenue for our leading IP.
Please note this is a 14-month fixed term employment contract position.
What you'll be doing:
Lead and scale the IP Marketing practice, developing strategies, frameworks, and best practices—leveraging audience insights and market trends—to grow awareness and engagement for top IP and develop Big Hits.
Oversee and mentor a high-performing team, ensuring the team is equipped for fostering growth across story lifecycle stages.
Oversee full-lifecycle promotional frameworks for priority titles across key languages, while strategically allocating resources for maximum impact and ROI.
Translate broader business and marketing strategy into IP marketing initiatives and campaigns, ensuring seamless execution and optimization to meet company and department goals.
Build internal rapport as a strategic partner and align IP marketing priorities across marketing functions, Content Creators, Strategy Business Operations, Studios, and the Global IP teams.
Collaborate with internal and external partners to support IP adaptations across a range of formats—including Film, TV, Publishing, and Webcomics—amplifying the IP’s reach and generating value throughout the Wattpad and WEBTOON ecosystem.
Oversee performance optimization across channels, identifying opportunities for maximum impact and efficiency.
What we're looking for:
A seasoned marketing leader with 8+ years of experience running multi-channel campaigns driving audiences and engagement at scale.
Proven ability to build and mentor a high-performing team, supporting individual growth and aligning team efforts with business goals.
Strategic thinker translating vision and business objectives into actionable frameworks with measurable results.
Collaborative partner adept at cross-functional alignment.
User-obsessed and data-driven, leveraging analytics to optimize performance and maximize ROI.
Clear communicator and effective project manager ensuring timely delivery, budget management, and goal attainment.
What we offer:
Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals
Health benefits, including vision and dental!
Generous vacation
Corporate discount for gym memberships for you and your family
Winter break shutdown and a whole lot more!
Please note, the range above is listed in CAD.
Wattpad is conducting all interviews in a distributed manner using applicable third party software where needed and using visual interface tools such as Google Meet and Zoom.
About Wattpad
Who are we? Entrepreneurs and Do-ers. Our vision is to entertain and connect the world through stories, and our mission is to use the power of community and technology to unleash the full potential of stories to the world.
What does that mean? We are visionaries, community builders, passionate problem solvers, storytellers, coffee snobs (tea drinkers, too!), curious by nature, and culturally diverse.
What are we obsessed with? Our users. Solving complex problems and maximizing flow. Learning constantly. Building the next great storytelling product. Finding the greatest stories ever told. Dogs (and cats), coffee, and good snacks.
How do we work? Autonomously, collaboratively, respectfully. Balancing with work, family, and play...and all while having a great time.
Wattpad is a remote friendly company and encourages remote candidates to apply as long as they are located and authorized to work in either the US or Canada (excluding Quebec) as a precondition of employment. We are not able to sponsor applicants for work permits.
If you happen to live near the areas of either Toronto, Ontario or Halifax, Nova Scotia, you may also have the opportunity to work from our beautiful offices - 1 located in Downtown Toronto and the other in Halifax.
Culture and Diversity
Wattpad is an equal opportunity employer. We do not discriminate. Period.
Wattpad welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. We have taken a leadership position on creating a culture and an organization that truly values diversity. We are committed to fostering a global team that reflects the diversity of the Wattpad community. At Wattpad, we believe cultural fit doesn’t mean culturally identical, and diversity of thought helps us to challenge one another to think big and think differently. We consider employment applicants without regard to age, race, colour, national origin, citizenship, religion, creed, sex, sexual orientation, veteran status, marital status, disability status or any other protected status.
If you have any special needs or accessibility requirements, please let us know. We will do our utmost to accommodate, in accordance with applicable local legislation.
Don’t meet all the requirements? Studies show women and people of colour are less likely to apply to jobs if they do not meet all the qualifications. Therefore, in an effort to build a more diverse workplace, we encourage you to apply anyways. You might actually be the right person or you may be a good fit for a number of other openings we currently have.
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