Vice President Credit Card Product Management
Job Description
The health and safety of our employees and candidates is very important to us. Due to the current situation related to the Novel Coronavirus (COVID-1+), we're leveraging our digital capabilities to ensure we can continue to recruit top talent at HSBC. As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey. If so, one of our Resourcing colleagues will explain how our video-interviewing technology will be used throughout the recruitment process and will be on hand to answer any questions you might have.
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Principal Accountabilities: Key activities and decision making areas Financial Objectives:-
To work closely with card development to ensure the right product proposition and features which will drive card usage and loyalty
Ensure the existing product portfolio is aligned with the changing economic, customer and competitive environment. Align with global and regional guidelines published from time to time.
Create the right set of analytical tools to understand the various dynamics of the current and new portfolio
Develop cost benefit usage strategies and campaigns and loyalty programs to drive profitability
Align and coordinate with the region for best practices across sites and incorporate them locally
Benchmark the rewards program with the changing competitive environment and regional best practices to offer our customers a best in class rewards program
Management of 3rdparty relationships on sourcing and managing of rewards products
Develop a suitable mix of service delivery, marketing activities in the context of changing customer needs
Benchmark product offerings regularly with competition, cards association inputs and regional guidelines
Develop tactical promotions, marketing campaigns, customer communications to boost spends and usage
Customer Objective:-
Ensure the customer facing teams are adequately trained to provide the right information / options pertaining to product features, usage and loyalty programs.
Ensure all customer communication is aligned with the customer fairness principles and simplified
Manage back end operations on campaign fulfilment, loyalty programs are within TAT. There should be TAT to ensure timely processing, information flow to channels and query handling teams
Conducting on-going customer satisfaction surveys by meeting with & taking feedback from key clients.
Liaise with the product/service providers to ensure that there is no customer dissonance
Process Objective:-
Ensure regular inputs from analytics and campaign management team on the portfolio metrics
Ensure that all customer communication & product fulfilment process is agreed with all stakeholders.
Maintain HSBC internal control standards, including timely implementation of internal and external audit points together with any guidelines issued by external regulators
Ensure all data security, regulatory and compliance guidelines are adhered to during all customer communication campaigns and loyalty program
People Objective:-
To ensure the team members are equipped with the right information and knowledge to provide inputs driving usage and loyalty programs
Ensure team members are aware of all internal process, standards and guidelines laid out and modified from time to time
Ensure the team member is motivated and informed to achieve AOP for usage and loyalty programs
Work closely with the Alliance and product development team for increasing sustainable spends / usage
Working closely with the Product Management team on strategy in terms of product pricing and proposition mix
Work closely with CMP, LGA, RISK, IT security and Operations for launch of new campaigns, usage programs, products and processes
Staff are required to adhere to Financial Crime Compliance (FCC) requirements for the review and approval of new products and services as outlined in the 'New Products and Services' Line of Business Procedure. An updated copy of the LoBP is available on INM RBWM Intranet / Branch Infozone..Establish a process for identifying risk indicators specific to issuing business and review the list on an annual basis
Operational Effectiveness & Control:-
Comply with the applicable laws, regulations, Group and local policy related to Sanctions and AML policy of HSBC while undertaking various day to day operations
Remain alert and promptly report to the Sanctions Officer/ INM FCC office/ Line manager ( As applicable and required by the AML and sanction Policy) if a breach/potential breach comes to notice of any staff
Understand the legal responsibility to be vigilant for unusual activity and reporting of the unusual activites
Support the Country or Regional FCC AML Office/ AML Investigations by providing additional information when required
Responsible for attending and successfully completing the AML and Sanctions related assigned training in the mandated timeframe
Understanding the consequences of failing to attend or successfully complete the training as mandated by the AML Education Lead FCC
Requesting additional AML training that you deem necessary or appropriate to perform your jobs through your entity manager
Demonstrate an understanding of PEP acceptance, prohibition, CDD & EDD guidelines in order to ensure that the INM RBWM is fully compliant with the PEP LoBP.
understand the relatively high reputational risk that arises from any perceived weaknesses in controls in respect of substantial cash deposits or withdrawals activity, wire transfer, monetary instruments and pouch and mail
Be aware of, and adhere to the local Regulatory requirement that all new products should be subjected to intensive monitoring for the first six months of introduction to ensure that the indicative parameters of compliance risk are adequately monitored
Ongoing product reviews: All Product Owners need to undertake and ensure that their products are subject to periodic product or product portfolio reviews.
Ensure timely updation of the LoBP as per the Amendments received on a on going basis
Communicating the changes to respective stake holders/ effected departments with the necessary action plan to embedd the amendments received on a on going basis
Ensuring all the changes have been embeded and the necessary steps have been completed to operationalize the amendments to the LoBPs
Responsible for ensuring adherence with the guidelines laid down in the outsourcing line of Business Procedures for exsisting as well as new vendors which are being onboarded.
Having oversight on data protection, service level agreements . and undertaking annual vendor risk assessment on the vendors for all outsourced activties from a AML and Sanction Perspective
Responsible for ensuring that mandatory education / training and other compliance objectives are included in the performance objectives and are completed in a timely manner
Process Objective
Be familiar with the risks posed by credit card issuing business. Be guided by list of risk indicators for unusual activity maintained by INM RBWM with assistance of AML
Establish a process for identifying risk indicators specific to issuing business and review the list on an annual basis.
Major Challenges
The strategy for cards business is to focus on maintaining and building receivables from existing portfolio customers through various initiatives.
HSBC's focus is to grow receivables - both organic and inorganic to have the best card portfolio in the industry. The objective is to increase share of Inorganic Receivables from the good risk customers in the portfolio and limit extent of losses incurred on account of the high risk section of the portfolio.
The incumbent will therefore have to continuously conceptualize and work closely with all stakeholders to target low risk customers in cross-selling Inorganic Receivables products. Provide strategic direction to channels by increasing efficiency. The incumbent will also have to ensure that all sourcing is done at a cost of acquisition which will maximize yield and the portfolio is profitable.
The incumbent will need to show conceptualization ability, strong leadership, business focus, analytical skills and experience to contribute to the achievement of business objectives.
Management of Risk
Adheres to processes and controls to identify and mitigate risks and ensures timely escalation of control issues and reputation risks.
Maintain awareness and adherence at all points of time to regulatory, compliance and operational risk.
This will involve the incumbent to work closely with the relevant stakeholders and minimize the likelihood of it occurring including its identification, assessment, mitigation and control, loss identification and reporting in accordance with section 4 of the Group Operations FIM.
Observation of Internal Controls
Maintains HSBC internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators.
Maintain and observe HSBC internal control standards, implement and observe Group Compliance Policy. Foster a compliance culture and implement Group Compliance Policy by managing compliance risk in liaison with the Head of Group Compliance, Regional Compliance Officer, Area Compliance Officer or Local Compliance Officer, ensuring adequate compliance resources are in place and training is provided, and optimizing relations with regulator
Requirements
Minimum work experience of 8 years
A minimum of 4years of experience in core product management roles
Minimum Graduation or as required for the role, whichever is higher
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Issued by The Hongkong and Shanghai Banking Corporation Limited, India
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8.00-11.00 Years
