Join our team of IT experts and Digital Marketing Enthusiasts, who are constantly exploring and unveiling the latest trends and perspectives of the transforming digital world. At VerveLogic, you’ll have the opportunity to leverage your existing skillsets, expand your horizon and work on your skillsets. So, if you are looking for a company, that excels in what it does and at the same time invests in its employee growth and development, then you must check for the positions available in our team.
Job Description:
Qualification : Master's degree in Marketing, Business, or a related field.
4 years of proven experience in performance marketing, preferably in an E-commerce industry client or digital marketing environment.
Plan, launch, and optimize digital marketing campaigns across various channels, including paid search, paid social, display advertising, and affiliate marketing.
Manage advertising budgets, bid strategies, and campaign targeting to maximize ROI and achieve performance KPIs.
Conduct thorough audience research and segmentation to target relevant customer segments with personalized messaging and offers.
Analyze campaign performance metrics, including CTR, CPC, CPA, ROAS, and conversion rates, to identify trends, insights, and areas for optimization.
Implement A/B testing and experimentation methodologies to optimize ad creative, landing pages, and conversion funnels for maximum performance.
Collaborate with cross-functional teams, including marketing, product, and analytics, to align campaign objectives and ensure cohesive messaging and branding.
Stay updated on industry trends