User Engagement Marketing Writer

This role is for one of the Weekday s clients Min Experience 3 years Location NCR Delhi Gurgaon Gurugram JobType full-time We are looking for a sharp performance-driven User Engagement Marketing Writer to own copy across WhatsApp in-app experiences live session touchpoints and product surfaces This role demands a writer who understands behavior retention and user motivation every word you write must create impact drive action and guide users through their journey with clarity and purpose You will partner closely with writing leadership product teams and live session creators to design communication that users respond to whether it s joining a session maintaining a habit streak or smoothly navigating product flows Requirements Why This Role Matters Your writing will directly shape how millions of users engage with the platform every single day You will influence user journeys daily habits session participation and long-term retention This is a unique opportunity to define the voice of a product that blends wellness habit-building and live content where every message has measurable business impact Key Responsibilities 1 User Journey Product Writing Craft high-impact copy for discovery flows sign-up journeys onboarding tooltips notifications modals alerts and gamification messages Write clear and concise micro-copy across product surfaces including CTAs app screens and session merchandising Use insights from live session interactions polls and user behavior to guide copy decisions and product improvements 2 WhatsApp Engagement Create daily nudges reminders motivational messages and targeted campaigns for both free and paid users Write copy that builds habits encourages participation and improves retention Maintain a consistent user-centric tone that aligns with the brand voice 3 Campaign Writing Internal Coordination Develop messaging for holiday campaigns challenges mini-programs and special engagement initiatives Maintain content calendars style guides and documentation Collaborate with product engagement and live session teams to ensure all communication drives measurable outcomes 4 Quality Brand Consistency Review and refine content across all engagement and product touchpoints to maintain clarity effectiveness and brand alignment Iterate on messaging based on user feedback engagement metrics and performance data Qualifications Experience 3-6 years of experience in digital content UX writing product copywriting or engagement-driven writing roles Proven ability to craft high-performing micro-copy CTAs landing pages engagement messages and app-focused content Ability to write fluently for both English and Hindi audiences additional languages are a plus Understanding of habit-formation principles wellness content and communication for mature elder user groups Strong performance mindset you write to drive behavior retention and measurable engagement not just aesthetics