Verified Job
Digital Marketing
UNIQ You - Lead - GTM & Digital Marketing
Digital Marketing
#747668
Remote / WFH
Uniq You · Bengaluru, Karnataka · v
Job Description
Job description
About Uniq You:
We're building something ambitious at the intersection of fashion and AI.
We're still in stealth mode - so we can't say much yet.
But here's what we can say:
This isn't a structured corporate role.
This is a 0- 1 build, alongside founders who've scaled companies before - raised capital, built national brands, and shipped products used by millions.
About the Role:
We're looking for someone who loves figuring out how products grow.
You won't just execute campaigns - you'll own experiments, analyze data, optimize funnels, and help shape our GTM strategy from day one.
What you'll do:
- Own customer acquisition across digital channels including Meta, Google and emerging platforms.
- Plan, execute and optimize performance marketing campaigns with a strong focus on CAC, ROAS and LTV.
- Build and manage influencer marketing programs from identifying creators to measuring campaign performance.
- Analyze customer journeys across the entire funnel and identify opportunities to improve conversion at every stage.
- Design and run growth experiments across acquisition, activation, retention and referrals.
- Build dashboards and track key growth metrics including CAC, conversion rates, retention, repeat purchase, AOV and cohort performance.
- Work closely with product, design and engineering to improve user experience and conversion.
- Create CRM, lifecycle and retention campaigns through email, WhatsApp, push notifications and other engagement channels.
- Develop GTM strategies for new launches, campaigns and growth initiatives.
- Continuously study consumer behaviour, competitors and market trends to uncover new growth opportunities.
We're looking for someone who:
- Has 3 to 5 years of experience in growth, performance marketing, GTM, founder's office or growth consulting roles.
- Is comfortable managing Meta and Google Ads with a strong analytical mindset.
- Understands CAC, LTV, attribution, funnels, cohorts and growth metrics deeply.
- Has experience with influencer marketing and creator-led campaigns.
- Loves working with data and is proficient with spreadsheets and analytics tools such as GA4, Moengage and other tools.
- Thinks like an owner, moves fast and enjoys solving ambiguous problems.
- Has strong communication skills and can work across multiple teams.
Preference to:
- Have worked at an early-stage startup.
- Have experience in consumer internet, D2C, fashion or e-commerce.
- Have built growth systems from scratch rather than only managing existing channels.
- Have used AI tools extensively for marketing, content creation and growth automation.
About Uniq You:
We're building something ambitious at the intersection of fashion and AI.
We're still in stealth mode - so we can't say much yet.
But here's what we can say:
This isn't a structured corporate role.
This is a 0- 1 build, alongside founders who've scaled companies before - raised capital, built national brands, and shipped products used by millions.
About the Role:
We're looking for someone who loves figuring out how products grow.
You won't just execute campaigns - you'll own experiments, analyze data, optimize funnels, and help shape our GTM strategy from day one.
What you'll do:
- Own customer acquisition across digital channels including Meta, Google and emerging platforms.
- Plan, execute and optimize performance marketing campaigns with a strong focus on CAC, ROAS and LTV.
- Build and manage influencer marketing programs from identifying creators to measuring campaign performance.
- Analyze customer journeys across the entire funnel and identify opportunities to improve conversion at every stage.
- Design and run growth experiments across acquisition, activation, retention and referrals.
- Build dashboards and track key growth metrics including CAC, conversion rates, retention, repeat purchase, AOV and cohort performance.
- Work closely with product, design and engineering to improve user experience and conversion.
- Create CRM, lifecycle and retention campaigns through email, WhatsApp, push notifications and other engagement channels.
- Develop GTM strategies for new launches, campaigns and growth initiatives.
- Continuously study consumer behaviour, competitors and market trends to uncover new growth opportunities.
We're looking for someone who:
- Has 3 to 5 years of experience in growth, performance marketing, GTM, founder's office or growth consulting roles.
- Is comfortable managing Meta and Google Ads with a strong analytical mindset.
- Understands CAC, LTV, attribution, funnels, cohorts and growth metrics deeply.
- Has experience with influencer marketing and creator-led campaigns.
- Loves working with data and is proficient with spreadsheets and analytics tools such as GA4, Moengage and other tools.
- Thinks like an owner, moves fast and enjoys solving ambiguous problems.
- Has strong communication skills and can work across multiple teams.
Preference to:
- Have worked at an early-stage startup.
- Have experience in consumer internet, D2C, fashion or e-commerce.
- Have built growth systems from scratch rather than only managing existing channels.
- Have used AI tools extensively for marketing, content creation and growth automation.
