Verified Job
Digital Marketing
Performance Marketing Manager- job post Martell Ventures
Digital Marketing
#783067
Remote / WFH
Martell Ventures
Job Description
Full job description
Compensation: $150,000 - $200,000 OTE
Location: After 90 days, this role is required to be in-office in Kelowna full-time
About Martell Group
The Martell Group exists to build people, brands, and ventures that create meaningful impact. Across our four companies, we combine audience, operators, and execution to launch scalable products and empower ambitious leaders in Media, B2B SaaS, and AI.
Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we're building a company that values leadership, growth, and simplicity, and we're looking for people who live those values too.
Our goal is to attract world-class talent and align people where their impact is greatest. When you apply to Martell Group, you'll automatically be considered for all open roles across our companies, not just the one you applied for.
Why you shouldn't work here – Radical Transparency from our CEO
About the Role
You will be the strategic owner and primary driver of demand generation across Martell Media and Pink Skirt Project. Your mandate is to turn attention into qualified pipeline and revenue, combining strategic clarity with hands-on execution.
We're hiring a player-coach who can scale acquisition channels with speed, precision, and zero fluff. You will own paid media, funnels, analytics, and channel performance end-to-end, while building the systems and rhythms that enable compounding growth.
Your mandate is simple: build and scale demand without diluting the brand. Every initiative must be integrated, revenue-aligned, and built to convert.
What You'll Do
1. Paid Acquisition and Demand Generation
Own and scale paid acquisition across Meta, Google, LinkedIn, and emerging channels.
Plan, launch, and optimize campaigns with full ownership of budget, targeting, creative testing, and performance.
Drive consistent, predictable MQL production with clear targets tied to pipeline and revenue.
Track and improve core metrics including CPL, CTR, CVR, MQL-to-opportunity, and revenue contribution.
Build repeatable acquisition systems that compound performance over time.
2. Funnel Build, Testing, and Optimization
Own the full funnel from click to conversion, including landing pages, offers, lead flows, and nurture sequences.
Design and run continuous A/B tests across pages, creatives, and conversion paths to improve performance at every stage.
Identify drop-offs and conversion gaps, and implement solutions that increase lead quality and conversion rates.
Ensure funnels are tightly aligned with campaign intent, audience, and offer positioning.
3. Messaging, Sales Feedback, and Scaling What Works
Work closely with sales to gather feedback on lead quality, objections, and conversion patterns.
Translate insights into stronger messaging, positioning, and creative direction across campaigns.
Continuously iterate on offers and funnels based on real revenue feedback, not just top-of-funnel metrics.
Double down on high-performing campaigns, audiences, and messaging to scale efficiently.
4. Channel Acceleration and Content Dis
Compensation: $150,000 - $200,000 OTE
Location: After 90 days, this role is required to be in-office in Kelowna full-time
About Martell Group
The Martell Group exists to build people, brands, and ventures that create meaningful impact. Across our four companies, we combine audience, operators, and execution to launch scalable products and empower ambitious leaders in Media, B2B SaaS, and AI.
Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we're building a company that values leadership, growth, and simplicity, and we're looking for people who live those values too.
Our goal is to attract world-class talent and align people where their impact is greatest. When you apply to Martell Group, you'll automatically be considered for all open roles across our companies, not just the one you applied for.
Why you shouldn't work here – Radical Transparency from our CEO
About the Role
You will be the strategic owner and primary driver of demand generation across Martell Media and Pink Skirt Project. Your mandate is to turn attention into qualified pipeline and revenue, combining strategic clarity with hands-on execution.
We're hiring a player-coach who can scale acquisition channels with speed, precision, and zero fluff. You will own paid media, funnels, analytics, and channel performance end-to-end, while building the systems and rhythms that enable compounding growth.
Your mandate is simple: build and scale demand without diluting the brand. Every initiative must be integrated, revenue-aligned, and built to convert.
What You'll Do
1. Paid Acquisition and Demand Generation
Own and scale paid acquisition across Meta, Google, LinkedIn, and emerging channels.
Plan, launch, and optimize campaigns with full ownership of budget, targeting, creative testing, and performance.
Drive consistent, predictable MQL production with clear targets tied to pipeline and revenue.
Track and improve core metrics including CPL, CTR, CVR, MQL-to-opportunity, and revenue contribution.
Build repeatable acquisition systems that compound performance over time.
2. Funnel Build, Testing, and Optimization
Own the full funnel from click to conversion, including landing pages, offers, lead flows, and nurture sequences.
Design and run continuous A/B tests across pages, creatives, and conversion paths to improve performance at every stage.
Identify drop-offs and conversion gaps, and implement solutions that increase lead quality and conversion rates.
Ensure funnels are tightly aligned with campaign intent, audience, and offer positioning.
3. Messaging, Sales Feedback, and Scaling What Works
Work closely with sales to gather feedback on lead quality, objections, and conversion patterns.
Translate insights into stronger messaging, positioning, and creative direction across campaigns.
Continuously iterate on offers and funnels based on real revenue feedback, not just top-of-funnel metrics.
Double down on high-performing campaigns, audiences, and messaging to scale efficiently.
4. Channel Acceleration and Content Dis
