Trade Marketing Manager Vision Care UK Based

Job description
At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon.

As a Trade Activation Manager supporting Vision Care, you will be trusted to create and execute annual Trade Marketing plans for specific customers.

This position can be based remotely from home with expectation of being in Alcon’s Camberley office every other week for 1-2 days or when business requires.

In this role, a typical day will include:
• Develop annual customer marketing strategic plan aligned with the brand strategy
• Develop personalised marketing campaigns for identified key customers and manage implementation of the plan; including sell in materials, campaign material development, internal and customer communication
• Define campaign sales objectives & set clear KPIs; setting up performance tracking & regular review
• Identify & develop key stakeholders throughout Key Account customer business to build relationship and support improved project launch execution.
• Visits with KA´s & the sales reps team to ensure the effectiveness of the activities, plans and materials developed by the department and to detect new needs and create a solid partner relationship with them.
• Work in cooperation with Brand Managers to develop and implement marketing campaigns (proposing new ideas and working together to determine the best visibility & communication approach for the campaigns within key customers)
• Eye Care Professional Insight: Identify and leverage Eye Care Professional insights to activate both the consumer and the Eye Care Professional within your key customers
• Key Account Customer Insight: Work with the Key Account Manager (KAM) team to identify and leverage customer insight for brand growth within your key customers
• Champion the knowledge and achievement of all campaign & customer metrics within the UK business

WHAT YOU’LL BRING TO ALCON:
• + 3 years experience within Marketing, Sales or Trade Marketing
• Understanding of the UK Optical market an advantage
• Proven ability to demonstrate use of persuasion/influencing tactics to achieve business objectives
• Proven experience of delivering added value marketing campaigns with demonstrable ROI
• Experience of cross-functional working
• Proven experience in developing and establishing successful key relationships and delivering excellent standards of customer service
• University degree qualification or equivalent in Business Management, Marketing or a related field – desired
• Fluency in English (verbal and written)
• Any other European language would be an asset

HOW YOU CAN THRIVE AT ALCON:

We offer an attractive salary and the option for a company car or a car allowance. Our benefits package is extensive and designed to support your well-being. You’ll find a welcoming, supportive, and team-oriented environment here. Join us and be part of a collaborative culture

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