Verified Job
Marketing
Trade Marketing Manager
Marketing
#311486
Remote / WFH
Job Description
Job Purpose and Impact
The Trade Marketing Manager will work with the manager to execute activities on the local market targeted to all customer groups. In this role, you will collaborate with our sales team, product and category line managers and communication teams with a focus on understanding and achieving the needs and business goals of our customers. You will supervise a team that contributes to display, promote and increase sales of products at point of sales.
Key Accountabilities
• Collaborate with the product or category line manager and communication teams to execute store plans and category management solutions, such as shop navigation, visual communications in and outside the shop and product category shelf and space management.
• Supervise all promotional activities at local level.
• Lead concept and launch of local exhibitions, trade fairs, events and local conferences for all species in retail.
• Develop impactful promotional concepts and mechanisms for customers and consumers in collaboration with other teams.
• Provide relevant information to measure performance and impact of all short and long term promotional activities.
• Responsible for personnel decisions related to hiring, performance and disciplinary actions for your direct reports. You will also spend time completing the same tasks as employees on your team.
Qualifications
MINIMUM QUALIFICATIONS:
• Master’s degree in a related field
• Six to eight years of total experience with minimum three years in trade marketing
PREFERRED QUALIFICATIONS:
• Knowledge of current trade marketing trends, preferably in consumer markets and with promotional mechanism relevant to different customer groups
• Two years of supervisory experience
• Demonstrated experience in branding and communication activities
• Proven experience in trade marketing activities
The Trade Marketing Manager will work with the manager to execute activities on the local market targeted to all customer groups. In this role, you will collaborate with our sales team, product and category line managers and communication teams with a focus on understanding and achieving the needs and business goals of our customers. You will supervise a team that contributes to display, promote and increase sales of products at point of sales.
Key Accountabilities
• Collaborate with the product or category line manager and communication teams to execute store plans and category management solutions, such as shop navigation, visual communications in and outside the shop and product category shelf and space management.
• Supervise all promotional activities at local level.
• Lead concept and launch of local exhibitions, trade fairs, events and local conferences for all species in retail.
• Develop impactful promotional concepts and mechanisms for customers and consumers in collaboration with other teams.
• Provide relevant information to measure performance and impact of all short and long term promotional activities.
• Responsible for personnel decisions related to hiring, performance and disciplinary actions for your direct reports. You will also spend time completing the same tasks as employees on your team.
Qualifications
MINIMUM QUALIFICATIONS:
• Master’s degree in a related field
• Six to eight years of total experience with minimum three years in trade marketing
PREFERRED QUALIFICATIONS:
• Knowledge of current trade marketing trends, preferably in consumer markets and with promotional mechanism relevant to different customer groups
• Two years of supervisory experience
• Demonstrated experience in branding and communication activities
• Proven experience in trade marketing activities
