We're seeking a highly skilled content writer with expertise in industrial technology and a proven track record of creating engaging, informative content for B2B audiences.
In this role, you'll be responsible for developing a wide range of content assets, from blog posts and whitepapers to case studies and landing page copy, all designed to showcase your technical knowledge and writing skills.
Key Responsibilities:
• Translate technical concepts (e.g., RTLS, digital twins, WMS/MES integration) into compelling content
• Conduct interviews with subject matter experts and review technical material to build accurate narratives
• Write across formats: blog articles, success stories, guides, landing pages, and microcopy
• Ensure tone and messaging align with B2B audience expectations—sharp, value-focused, and insight-rich
Performance Metrics and Evaluation
• Volume and quality of published content
• Search performance (keyword rankings, traffic growth)
• Lead contribution and engagement rates from content assets
• Consistency and alignment with editorial tone and messaging