Verified Job
Accounting - Finance
SVP and Head Digital Sales
Accounting - Finance
#217295
Remote / WFH
Job Description
Apply on TimesJobs
SVP and Head Digital Sales
Citibank India
Mumbai, Maharashtra
Apply on TimesJobs
14 hours agoFull–time
This role will hold the digital sales volumes goals for various product lines including cards, loans, and bank, etc. and will be key in leading Citi in developing and implementing competitive and relevant digital sales strategies for the future. The person will partner with product owners between Cards, and Retail Banking etc. to deliver the digital acquisition strategy, tactics, execution, and optimization of paid and owned campaigns across digital touch-points.Deep expertise in direct-response and performance marketing, as well as strong paid media, and martech/adtech foundations will be critical to the success of this role.Responsibilities:Drive digital sales for all consumer banking products including Cards, Retail banking accounts, wealth accounts, investments and mortgage.Drive new business volumes across all consumer product lines through Digital Media planning, Third party partners, SEO implementations.Lead and execute the test and learn agenda across product, creative, media and digital customer experience for all screen sizesEstablish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROIIdentify and lead integration of new capabilities and technologies to improve digital targeting (DMP, DSP) and funnel performance (analytics)Deliver key insights to business partners to continue to grow current and new portfoliosLead a mobile-first approach, and design customer-centric digital sales experiencesPartner with the marketing and product teams to engineer a communication framework relevant and impactful to the customerCreate and deliver remarkable experience for affluent clients and support acquisition initiatives via referrals Responsible to drive engagement and create brand preference by leveraging digital tools and social media.Own budgets and Cost of Acquisition (CoA) across all digital initiatives.Align with global and regional stakeholders to share best practices and
SVP and Head Digital Sales
Citibank India
Mumbai, Maharashtra
Apply on TimesJobs
14 hours agoFull–time
This role will hold the digital sales volumes goals for various product lines including cards, loans, and bank, etc. and will be key in leading Citi in developing and implementing competitive and relevant digital sales strategies for the future. The person will partner with product owners between Cards, and Retail Banking etc. to deliver the digital acquisition strategy, tactics, execution, and optimization of paid and owned campaigns across digital touch-points.Deep expertise in direct-response and performance marketing, as well as strong paid media, and martech/adtech foundations will be critical to the success of this role.Responsibilities:Drive digital sales for all consumer banking products including Cards, Retail banking accounts, wealth accounts, investments and mortgage.Drive new business volumes across all consumer product lines through Digital Media planning, Third party partners, SEO implementations.Lead and execute the test and learn agenda across product, creative, media and digital customer experience for all screen sizesEstablish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROIIdentify and lead integration of new capabilities and technologies to improve digital targeting (DMP, DSP) and funnel performance (analytics)Deliver key insights to business partners to continue to grow current and new portfoliosLead a mobile-first approach, and design customer-centric digital sales experiencesPartner with the marketing and product teams to engineer a communication framework relevant and impactful to the customerCreate and deliver remarkable experience for affluent clients and support acquisition initiatives via referrals Responsible to drive engagement and create brand preference by leveraging digital tools and social media.Own budgets and Cost of Acquisition (CoA) across all digital initiatives.Align with global and regional stakeholders to share best practices and
