Verified Job
Marketing
Strategic Marketing Lead
Marketing
#693970
Remote / WFH
Job Description
A company is looking for a Strategic Marketing Lead to develop and execute vertical-specific marketing strategies in alignment with overall business objectives.
Key Responsibilities
Drive vertical marketing strategies, including product commercialization and value proposition development
Serve as a strategic partner to various departments to ensure alignment of marketing campaigns with company initiatives
Manage external agency relationships and oversee project timelines for marketing deliverables
Required Qualifications
Bachelor's degree in marketing, communications, business, or a related field
7-10 years of corporate marketing experience
Experience in construction, building materials, architecture, or industrial manufacturing industries
Familiarity with CRM and marketing automation platforms
Experience in developing content marketing strategies for technical audiences
Key Responsibilities
Drive vertical marketing strategies, including product commercialization and value proposition development
Serve as a strategic partner to various departments to ensure alignment of marketing campaigns with company initiatives
Manage external agency relationships and oversee project timelines for marketing deliverables
Required Qualifications
Bachelor's degree in marketing, communications, business, or a related field
7-10 years of corporate marketing experience
Experience in construction, building materials, architecture, or industrial manufacturing industries
Familiarity with CRM and marketing automation platforms
Experience in developing content marketing strategies for technical audiences
