Stratasys Marketing Lead India Role

Job description
Explore the opportunity to become a key marketing player in Stratasys' Indian operations. As a Marketing Manager, you will be responsible for promoting the company's brand and maintaining its leadership position in the market.
About Stratasys

We are a global provider of 3D printing and additive manufacturing solutions, headquartered in Minneapolis, Minnesota, and Rehovot, Israel. Our patented technologies produce prototypes and manufactured goods directly from 3D CAD files or other 3D content.
• A successful candidate must be enthusiastic, collaborative, and willing to take on new and diverse projects. They should be comfortable adapting to evolving business needs and able to work effectively in a fast-paced environment.
Key Responsibilities
• Brand Promotion: Promote the Stratasys brand within the India region, ensuring its continued leadership in the market.
• Integrated Marketing Strategy: Formulate and implement an integrated marketing strategy that includes effective digital marketing programs and campaigns to meet regional goals and business objectives.
• Digital Marketing: Lead digital marketing efforts, including campaign management, building digital experiences, paid media planning, and social media marketing.
• Channel Marketing: Lead channel marketing initiatives with reseller partners to align marketing efforts and maximize local impact.
• Collaboration: Work closely with the regional and global marketing team to drive an integrated marketing plan that maximizes impact across online, social, and channel marketing.
• Event Participation Planning: Identify, propose, plan, and execute Stratasys's participation in key industry events focused on sectors like Automotive, Aerospace, Consumer Electronics, Education, and Medical.
• Customer Engagement Activities: Collaborate with Enterprise Account teams to plan and execute customer engagement activities (workshops, seminars) to enhance mindshare and accelerate sales.
• Annual User Forum Organization: Lead the planning and organization of the annual user forum to engage existing customers and prospects.
• Industry Relationships: Maintain close communication with industry associations, key opinion leaders (KOLs), and media. Develop thought leadership and advisory programs to strengthen Stratasys's market influence.
• Marketing and Sales Tools Development: Lead the creation of diverse marketing and sales tools (brochures, videos, leaflets, customer stories) to support business development.
• Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve marketing goals.
• Performance tracking: Monitor and report on KPIs to evaluate campaign effectiveness and adjust strategies as needed.
• Vendor Management: Conduct research and evaluation of vendor solutions, managing relationships to support marketing objectives.
Required Skills and Qualifications
• Bachelor degree or above
• Experienced in B2B marketing and willingness to explore in B2B marketing in future career plans
• Good use of relevant digital marketing tools, i.e., Google Analytics, Salesforce, Marketo
• At least 5+ years of relevant experience
• Excellent communication skills, both internally and externally, and open-mindedness to share with others; Excellent communication capability to efficiently influence others;
• Capability of innovation, strong accountability, and initiative; Passion for new business;
• Strong business experience, solid marketing knowledge, and skills;
• Good English language proficiency and strategic presentation skills;
• Highly proficient computer skills, including email, Word, Excel, PowerPoint;
• General knowledge of content management.