Sr. Social Media Executive

Job Role: Sr. Social Media Executive Location: Khopat, Thane, Maharashtra, 400601 Reporting To: General Manager About Us: Founded in 200+, Vision Mechatronics is an innovative Indian enterprise specializing in robotics, renewable energy, and lithium-ion energy storage solutions. Our groundbreaking products, including the "World's Smartest Lithium Battery," are revolutionizing energy systems across residential, industrial, commercial, and electric vehicle markets. We are committed to driving sustainable energy solutions through cutting-edge technology and innovative design. Job Overview: We are seeking a talented and experienced Senior Social Media Executive with 2 years of proven expertise in social media management and content creation. The successful candidate will be responsible for strategizing, executing, and optimizing organic social media campaigns, creating engaging content, and actively engaging with our online community. The primary aim is to enhance brand awareness, foster community growth, and support marketing initiatives across platforms including Facebook, Instagram, Twitter, and LinkedIn. Key Responsibilities: Strategic Content Planning: Develop and execute comprehensive social media strategies aligned with brand objectives to increase organic reach and engagement. Content Development: Create, curate, and schedule high-quality content such as graphics, videos, and written posts tailored for different platforms. Community Engagement: Respond promptly to comments, messages, and mentions, fostering positive relationships with followers. Performance Analysis: Monitor, analyze, and report on social media metrics to evaluate campaign success, identify trends, and guide future strategies. Trend Competitor Monitoring: Keep abreast of the latest social media trends, tools, and best practices; analyze competitors to identify opportunities. Campaign Management: Support the planning and execution of organic campaigns, collaborations, and influencer partnerships to maximize reach. Brand Consistency: Ensure a cohesive brand voice, tone, and messaging across all social channels. Cross-Functional Collaboration: Work closely with marketing, creative, and sales teams to align social media efforts with overall business goals. Requirements: Education: Bachelor’s degree in Marketing, Communications, or a related field. Experience: Minimum of 2 years in social media management, content creation, and digital marketing. Skills: Proficiency in managing and analyzing social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.). Strong skills in content creation tools such as Canva, Adobe Creative Suite, or similar. Good understanding of social media analytics and organic growth strategies. Excellent written and verbal communication skills. Personal Traits: Innovative, proactive, team-oriented, and adaptable to changing trends. Benefits: Competitive salary complemented by performance-based incentives and bonuses. Opportunity to work with a forward-thinking, sustainability-focused energy company. Dynamic, collaborative work environment emphasizing innovation and teamwork. Ongoing professional development and training opportunities. Join Us: Contribute to shaping a sustainable future by leveraging your social media expertise with Vision Mechatronics. If you're passionate about digital engagement and innovative marketing, we look forward to your application! Job Types: Full-time, Permanent, Fresher Pay: ₹300,000.00 - ₹500,000.00 per year Benefits: Cell phone reimbursement Health insurance Paid time off Schedule: Day shift Supplemental Pay: Performance bonus Work Location: In person Read more