Verified Job
Marketing
Sr. Product Marketing Manager, Experimentation And CX, Content Marketing
Marketing
#52972
Remote / WFH
Amazon Music
Job Description
Description
Key job responsibilities
Own the experimentation roadmap across onboarding, content-to-engagement pathways, and early lifecycle behavior; define goals, metrics, and decision rules for tests
Lead funnel and journey diagnostics (quant + qual) to identify customer friction, drop-off drivers, and highest-leverage opportunities to reduce one-and-done behavior
Develop customer-informed hypotheses that connect specific experience changes to measurable outcomes (repeat visits, activation, app downloads, engagement depth, retention)
Influence product and CX roadmaps by translating insights into clear requirements, trade-offs, and expected impact; partner with PM/Eng/UX to ship improvements
Recommend the right interventions across product UX, messaging, personalization, and lifecycle programs (email/push/in-app) to improve conversion and long-term value
Author and drive alignment through narratives (e.g., working backwards docs/PRFAQs, strategy docs) to secure stakeholder buy-in and resourcing
Establish operating mechanisms (e.g., weekly funnel review, experiment intake/prioritization, post-test readouts) to increase experiment velocity and scale wins
Communicate results and drive action: synthesize experiment outcomes into actionable recommendations; ensure learnings are adopted across teams and reflected in future roadmaps
Build a scalable learning system (playbooks, dashboards, and knowledge base) that accelerates downstream engagement optimization over time
Basic Qualifications
8+ years of professional non-internship marketing experience
Experience building, executing and scaling cross-functional marketing programs
Experience presenting metrics and progress to goal to senior leadership
Experience creating and managing complex, cross-team project plans
Knowledge of analytics tools and web traffic reporting
Experience communicating results to senior leadership
Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
Experience using data and metrics to measure impact and determine improvements
6+ years of product marketing, growth marketing, lifecycle or product management experience with demonstrated ownership of experimentation roadmaps and funnel optimization
5+ years of experience defining and executing A/B tests or multivariate experiments with clear hypotheses, success metrics, statistical rigor, and interpreting results
Experience analyzing customer journey data and behavioral metrics to diagnose friction points and prioritize high-impact interventions
Proven ability to influence cross-functional product roadmaps through data-driven narratives and strategic recommendations
Experience authoring strategy documents (e.g., PRFAQs, working backwards docs) that secure stakeholder alignment and drive resourcing decisions
Demonstrated success translating customer insights into measurable business outcomes such as conversion rate improvement, retention lift, or engagement depth increases
Experience driving Monthly Active Users (MAUs), engagement hours, or similar growth metrics at scale in competitive marketplace environments
Experience partnering with Product, Engineering, UX/Design, and Analytics to ship experience improvements (not only campaigns)
Bachelor’s degree or equivalent experience
Preferred Qualifications
Experience with customer segmentation, profiling, and targeting
Experience with A/B Testing or Multi-Variate Testing or both
MBA, or Advanced degree
7+ years of product marketing or growth experience in consumer subscription services, streaming media, or digital entertainment platforms
Experience establishing operating mechanisms (e.g., experiment intake frameworks, weekly funnel reviews, post-test readout processes) that increase team velocity and scale learnings
Expertise in personalization strategies and lifecycle marketing programs (email, push, in-app messaging) that drive repeat engagement and long-term value
Experience improving app adoption and retention through product-led and lifecycle-led interventions
Demonstrated ability to build scalable knowledge systems (playbooks, dashboards, documentation) that accelerate optimization efforts across multiple teams
Strong analytics fluency (segmentation/cohorts, funnel analysis, retention, LTV thinking); familiarity with common analytics/BI and experimentation tools
Proven ability to operate independently in ambiguity, build mechanisms, and drive alignment across a broad stakeholder set
Key job responsibilities
Own the experimentation roadmap across onboarding, content-to-engagement pathways, and early lifecycle behavior; define goals, metrics, and decision rules for tests
Lead funnel and journey diagnostics (quant + qual) to identify customer friction, drop-off drivers, and highest-leverage opportunities to reduce one-and-done behavior
Develop customer-informed hypotheses that connect specific experience changes to measurable outcomes (repeat visits, activation, app downloads, engagement depth, retention)
Influence product and CX roadmaps by translating insights into clear requirements, trade-offs, and expected impact; partner with PM/Eng/UX to ship improvements
Recommend the right interventions across product UX, messaging, personalization, and lifecycle programs (email/push/in-app) to improve conversion and long-term value
Author and drive alignment through narratives (e.g., working backwards docs/PRFAQs, strategy docs) to secure stakeholder buy-in and resourcing
Establish operating mechanisms (e.g., weekly funnel review, experiment intake/prioritization, post-test readouts) to increase experiment velocity and scale wins
Communicate results and drive action: synthesize experiment outcomes into actionable recommendations; ensure learnings are adopted across teams and reflected in future roadmaps
Build a scalable learning system (playbooks, dashboards, and knowledge base) that accelerates downstream engagement optimization over time
Basic Qualifications
8+ years of professional non-internship marketing experience
Experience building, executing and scaling cross-functional marketing programs
Experience presenting metrics and progress to goal to senior leadership
Experience creating and managing complex, cross-team project plans
Knowledge of analytics tools and web traffic reporting
Experience communicating results to senior leadership
Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
Experience using data and metrics to measure impact and determine improvements
6+ years of product marketing, growth marketing, lifecycle or product management experience with demonstrated ownership of experimentation roadmaps and funnel optimization
5+ years of experience defining and executing A/B tests or multivariate experiments with clear hypotheses, success metrics, statistical rigor, and interpreting results
Experience analyzing customer journey data and behavioral metrics to diagnose friction points and prioritize high-impact interventions
Proven ability to influence cross-functional product roadmaps through data-driven narratives and strategic recommendations
Experience authoring strategy documents (e.g., PRFAQs, working backwards docs) that secure stakeholder alignment and drive resourcing decisions
Demonstrated success translating customer insights into measurable business outcomes such as conversion rate improvement, retention lift, or engagement depth increases
Experience driving Monthly Active Users (MAUs), engagement hours, or similar growth metrics at scale in competitive marketplace environments
Experience partnering with Product, Engineering, UX/Design, and Analytics to ship experience improvements (not only campaigns)
Bachelor’s degree or equivalent experience
Preferred Qualifications
Experience with customer segmentation, profiling, and targeting
Experience with A/B Testing or Multi-Variate Testing or both
MBA, or Advanced degree
7+ years of product marketing or growth experience in consumer subscription services, streaming media, or digital entertainment platforms
Experience establishing operating mechanisms (e.g., experiment intake frameworks, weekly funnel reviews, post-test readout processes) that increase team velocity and scale learnings
Expertise in personalization strategies and lifecycle marketing programs (email, push, in-app messaging) that drive repeat engagement and long-term value
Experience improving app adoption and retention through product-led and lifecycle-led interventions
Demonstrated ability to build scalable knowledge systems (playbooks, dashboards, documentation) that accelerate optimization efforts across multiple teams
Strong analytics fluency (segmentation/cohorts, funnel analysis, retention, LTV thinking); familiarity with common analytics/BI and experimentation tools
Proven ability to operate independently in ambiguity, build mechanisms, and drive alignment across a broad stakeholder set
