Sr. Performance Marketing Specialist (Meta Ads + Google Ads)

🚀 We’re Hiring: Performance Marketing Specialist (Meta Ads + Google Ads) EdTech:

We are looking for a results-driven Performance Marketing Specialist with strong expertise in Meta Ads and Google Ads to join our growing EdTech team.

📍 Role: Performance Marketing Specialist

📍 Experience: 3–5 Years

📍 Industry Preference: EdTech

📍 Work Mode: On-site

🔹About Launched Global:-

Launched Global is a fast-growing organization focused on delivering high-quality education and career-oriented programs. We work closely with students, colleges, and internal teams to ensure smooth operations, data accuracy, and an excellent learner experience.

🔹 Key Responsibilities:

• Plan and execute end-to-end paid advertising strategies

• Manage Meta Ads (Facebook & Instagram) campaigns

• Handle Google Ads campaigns including Search, YouTube & Performance Max

• Build and optimize webinar funnels & retargeting campaigns

• Drive lead generation and course enrollments at scale

• Monitor and improve campaign performance metrics such as CPL, CAC & ROAS

• Conduct A/B testing for creatives, audiences, and landing pages

• Analyze campaign data and generate actionable insights

🔹 Required Skills & Experience:

✅ Strong hands-on experience with Meta Ads & Google Ads

✅ Proven expertise in EdTech lead generation

✅ Experience managing significant ad budgets

✅ Understanding of student psychology & funnel marketing

✅ Expertise in Meta Pixel, GTM, Conversion API & Analytics

✅ Strong analytical and campaign optimization skills

✅ Proven track record with campaign results / case studies

⭐ Preferred / Bonus Experience:

• High-ticket course marketing

• Webinar-based sales funnels

• AI / Tech education programs

📩 To Apply, please share:

• Updated Resume

• Portfolio

📧 Email: kaushki.hr@launched.org.in
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