Verified Job
Marketing
Sr Manager Product Planning
Marketing
#305296
Remote / WFH
Job Description
Responsibilities & Key Deliverables
• Leading the understanding of the category to identify new opportunity areas and conceptualize new products Understanding the need for new products in respective segments
• Data analysis of relevant Industry data points
• Undertake plans for refreshes, new development and develop the segment specific roadmap Plan
• Understanding customer requirements related to Product and translate the same into cost effective product/technical solutions as well communicate and track the same to the program teams dynamically for implementation.
• Studying the applicable regulations for future compliance. Track and analyse relevant industry data points like market trends/ segment shifts (Indian & global), consumer trends, competitor activities/ products.
• Create, manage, and implement product life cycle plans for existing products
• Interfacing & controlling the complexity involved in product development by balancing the needs of the Marketing/sales team and the product development team
• Interface with CFT to detail the product concept, conclude the business case, and complete MPDS deliverables from concept till product launch including Medial Drive event
• Drive Product definition through various stages of gateway deliverables till Business case finalisation - Communicate and track the same to program teams dynamically for implementation.
• Prepare the project business case and submit to finance after alignment with key stake holders
Experience
12 to 16 years relevant experience with at least 2 years in a customer facing function like Sales/Marketing/Customer Care etc. Product Planning or Program Management experience will be preferred
Industry Preferred
Automotive Industry
Qualifications
BE/ B.Tech / M.Tech in Mechanical/Automotive Engineering, MBA Marketing desirable
General Requirements
• Ability to weave the product concept into a strong narrative and reason to win
• Good Interpersonal skills, able to adapt and work with leaders and CFT teams
• Cross-functional working skills to collaborate with functions like Design, R&D, Marketing, Finance, Sourcing, Customer Service etc
• Keen follower of market & consumer Insights.
• Passionate about cars and the automotive industry
• Ability to think holistically with a strategic intent
• Ability to communicate and pitch new products to Senior Management for approval and direction
• Proficient in MS Excel and Power-point
• Leading the understanding of the category to identify new opportunity areas and conceptualize new products Understanding the need for new products in respective segments
• Data analysis of relevant Industry data points
• Undertake plans for refreshes, new development and develop the segment specific roadmap Plan
• Understanding customer requirements related to Product and translate the same into cost effective product/technical solutions as well communicate and track the same to the program teams dynamically for implementation.
• Studying the applicable regulations for future compliance. Track and analyse relevant industry data points like market trends/ segment shifts (Indian & global), consumer trends, competitor activities/ products.
• Create, manage, and implement product life cycle plans for existing products
• Interfacing & controlling the complexity involved in product development by balancing the needs of the Marketing/sales team and the product development team
• Interface with CFT to detail the product concept, conclude the business case, and complete MPDS deliverables from concept till product launch including Medial Drive event
• Drive Product definition through various stages of gateway deliverables till Business case finalisation - Communicate and track the same to program teams dynamically for implementation.
• Prepare the project business case and submit to finance after alignment with key stake holders
Experience
12 to 16 years relevant experience with at least 2 years in a customer facing function like Sales/Marketing/Customer Care etc. Product Planning or Program Management experience will be preferred
Industry Preferred
Automotive Industry
Qualifications
BE/ B.Tech / M.Tech in Mechanical/Automotive Engineering, MBA Marketing desirable
General Requirements
• Ability to weave the product concept into a strong narrative and reason to win
• Good Interpersonal skills, able to adapt and work with leaders and CFT teams
• Cross-functional working skills to collaborate with functions like Design, R&D, Marketing, Finance, Sourcing, Customer Service etc
• Keen follower of market & consumer Insights.
• Passionate about cars and the automotive industry
• Ability to think holistically with a strategic intent
• Ability to communicate and pitch new products to Senior Management for approval and direction
• Proficient in MS Excel and Power-point
