Sr Manager Digital Marketing

We are looking for a Senior Marketing Manager (Digital) to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will work closely with the business and supporting teams, and agency partners to launch campaigns on time and within budget.

Responsibilities:

Plan and execute digital outreach campaigns for the entire brand portfolio across multiple digital channels
• Build and execute targeted paid campaigns for online video platforms, Search (PPC/SEO), Social media, Programmatic/display
• Build and execute Influencer marketing campaigns for entire brand portfolio
• Monitor and optimize campaign KPIs and share regular reports
• Partner with Social Media agency to plan and build monthly content calendar on social media
• Release regular dashboards capturing performance of digital KPIs and metrics
• Work closely with brand teams to provide suitable digital solutions for their portfolio
• Collaborate with Consumer Insights team to understand key category insights for campaign implementation
• Manage brand assets and websites to ensure regular content update
• Manage Digital Media agency/ Social media agencies and technology vendors

Skills

Proven working experience in digital marketing and up-to-date with the latest trends and best practices in online marketing and measurement
• Experience of designing and executing 360 degree digital marketing campaigns at scale
• Demonstrable experience in translating consumer insights into memorable digital campaigns
• Experience in identifying consumer journey touch points and devising digital campaigns that engage, inform and motivate
• Deep understanding of the workings of digital platforms such as YouTube, Search, Meta, OTT etc. - media buying, planning and user targeting options on these platforms
• Demonstrable experience leading and managing Online Video campaigns, SEO/SEM, Influencer marketing social media and display/programmatic advertising campaigns
• Experience of planning and executing performance marketing campaigns preferably for e-com business/D2C
• Experience of building digital content for social media and website
• Knowledge of website analytics tools (e.g., Google Analytics, SEMRush) and social media listening tools (eg:Radian6, Meltwater)
• Experience in setting up and optimizing Google Adwords, FB, Insta and YouTube campaigns
• Experience of managing media and digital agencies
• Basic knowledge of HTML, tags and search console’s development
• Strong analytical skills and data-driven thinking

Experience - 8 to 12 Years